http://www.lladro.com

Address

435 W 14th St, NY 10014 | Nueva York | United States Of America

Contact

+1 212-888-0675

boutiquenewyork@lladro.com

Sectors

Lightning, Decorative accessories

Lladró opens a New Concept Boutique in New York City

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

 Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

 Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

 Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

 Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

 Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

 Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

 Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.
Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

Lladró´s Boutique New Concept in New York, USA. Photo courtesy of Lladró.

The iconic decorative porcelain and lighting brand Lladró has just opened a New Concept Boutique in New York City.

Located in the lively Meatpacking district, it is the first store in the United States to open under the brand's New Concept dedicated especially to its most groundbreaking product categories. This new space offers a unique shopping experience focused on interaction with the brand’s innovations while giving visitors an insight into Lladró’s creative and craft processes through virtual technological experiences.

The interior design of the project was conceived by the Carmen Baselga studio in collaboration with the brand's team of store engineers. It is based around a surprising walkthrough of a sequence of immersive scenes that invite visitors into the world of Lladró. " “All of them seek to establish a dialogue between the visitor and the product in a visual, sound, tactile and olfactory conversation," said designer Carmen Baselga. Customers journey through a series of enveloping spaces that introduce them to all the secrets of the brand, and even travel from New York to the Lladró workshops in Valencia, Spain, its only factory, to take an in-depth look at its painstaking craftmanship process.

Ana Rodríguez, CEO of Lladró, commented that: "The launch of this new boutique, which coincides with the brand’s 70th anniversary, responds to our mission to continue revitalizing porcelain, delving into its most innovative creative possibilities, and to making it known through experiential spaces like this one in which emotional connections are generated."

This retail concept is also rolling out in select Lladró spaces and pop-ups in cities such as Beijing (in the Taikoo Li Sanlitun department store), Berlin (in the KaDeWe center) and Venice (in the Fondaco dei Tedeschi galleries), which have all recently opened. The novel point-of-sale format is conceived as a natural setting to highlight Lladró's most groundbreaking sides in harmony with the current concept of its boutiques and the brand's flagship store on Calle Serrano in Madrid.