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eddadesign
EDDADESIGN is a design studio founded by Jordi Milá in 1995. Its orientation in the initial stage was toward product design and development but today its positioning is shifted to the entire design by experience, the best measures to establish a profound tie between consumers and the brand. Totally oriented toward consumers, the service of the studio is differentiated with its unique methods, ability, and technology. Their methodology understands the product gestation process in four stages: identification of potential needs, architecture of value, design and staging. The staff includes professionals specialized in a variety of activities, such as anthropologists; specialists in marketing strategy; product, software, communication, and model designers; and engineers. Winner of two awards from the Red Dot Design Award in Germany collaborates.