2/26/10

Furniture

Mobilfresno’s new brand – Alternative – is born

Mobilfresno – one of Spain’s most established groups which has been making furniture in the classical style for over 30 years – has chosen Barcelona (on a national level) and Paris (on an international one) to launch its new brand Alternative.

This brand and its first collection, called Vital, perfectly reflect the philosophy of their creator, the designer Joan Lao. ‘The market is blighted with unnecessary products and we don’t want to make new ones just because we can,’ explains Lao. ‘We strongly believe that the products we bring out should be indispensable. As we see it, that’s the future: products designed to fulfill human needs first, with business considerations coming second. This is the basis of responsible consumerism today.’

The idea behind Alternative is to create furniture which evokes feelings and emotions, has soul and is environmentally friendly, as Lao himself states. The products are all designed to improve our quality of life.

The debut collection – Vital – which communicates the company’s values perfectly, is intended both for domestic and public spaces. The word Vital refers to the five senses, and the owners of its pieces will find their senses of sight, hearing, smell, touch and taste awakened when using these designs, as we were able to testify ourselves when we checked them out at the most recent Paris design fair Maison & Objet, last January.