I'm in love! showcased 35 products encompassing textiles, lighting, furniture and accessories, exhibited against a backdrop of colourful flowers. We might be well into autumn now but the designers involved wanted to remind visitors of the many flower-filled festivals that take place throughout Spain in spring and summer.

We flag up the best images taken there and give you a detailed lowdown on the project via our interview with Ignacio Germade.

IFS: What’s I’m in Love! all about?

IG: It’s an exhibition which reflects where Spain is now from a design perspective. In fact, we’re in a very strong position. The show is a celebration, a party, which aims to fuse the dynamism of Tokyo with the very latest in Spanish design.

IFS: What image of Spanish design do you want the exhibition to project?

IG: We want those who visit it to realise that in Spain there’s a different approach to designing. Certainly, this is about passion and creativity but it’s also about design of a very high quality which leaves nothing to be desired. To answer the original question, we want to project an optimistic vision as this decade draws to a close.

IFS: What were your criteria for the selection of Spanish products exhibited? Is there a unifying thread running through them all?

IG: I believe there is a very unique spirit in all the design currently being created in Spain. We’re in a very healthy stage in its development in which our country’s traditional strengths are dovetailing with a more international vision along with even higher standards of design.

IFS: How has the Japanese public responded to the show?

IG: We’re inviting the public to get involved in the exhibition and in a way that will transform it – it’s an interactive show. Every visitor will receive some flowers made of cloth which they’re asked to arrange in their favourite pieces on show. The idea is that visitors shouldn’t just feel like passive spectators but get really involved in the installation. Obviously, as the show’s title implies, we’d like people to leave the stand thoroughly smitten by Spanish design!

IFS: How do you see Spanish design right now – and the new wave of young designers emerging on to the scene today?

IG: In a word: brilliant. I believe that young Spanish designers don’t suffer from the same inferiority complex, vis-a-vis what’s happening in other countries, which perhaps earlier generations did. They have a hunger to conquer the world and don’t think that foreign designers are more talented simply because they’re not from Spain. They also travel a lot outside Spain and this helps to demystify their perception of what’s happening abroad.