Luis now has a substantial body of work to his name, despite being only 31, and it is clear he is a formidable and unconventional talent. His work is never derivative and he can’t be accused of playing safe. His designs tend not to be sleek or elegantly refined in appearance, rather they retain an experimental quality, which is their charm.

His ideas often stem from the way we live, such as his My Mess hanging system, where he decided to celebrate mess as an acceptable part of human behaviour. Hence, he designed a clothes hanger that also works as a space divider, a light diffuser, a curtain. ‘The user will customise it with their clothes and it will grow with everyday use,’ he says.’

He likes to inject humour and sometimes irreverence into his work, witnessed in his Oh Maria Keep My Data Safe USB stick, for which he won a Delta de Plata award in 2007 from Spain’s Industrial Design Association. It’s hard to think of many people who would turn the Virgin Mary into a USB stick but Luis said the idea came to him when he was working on a four-day project as part of his studies at London’s Royal College of Art in 2004. ‘The project was called “lucky charm” and my idea started as a graphic image of Mary plus a USB port. I developed it further by creating the Virgin of Data...’

The product is now in production and selling well. Born in Valencia in 1976, where he grew up and is now based, Luis qualified as an industrial engineer in 2003 and in 2004-5 moved to London to take a post-graduate course in product design at the RCA. Before setting up his own studio, he worked as a freelance for El Último Grito, and for Camper, Nash & Flower, Gemma Bernal and Okusa Ltd in Japan.

He says he is inspired by observing daily life, objects and actions and behaviour. As to the product he wishes he had created, no, it’s not the paper clip or the TetraPak. ‘It’s the broom. Such a useful object,’ he says.

Amongst his most recent creations we highlight his lamps: Boomerang, Self Lamp and Velcro, all produced by Almerich, in which he employs very different and original materials, such as velcro,.. The ROJO exhibition recently held in New York’s Conran Shop also bore his personal stamp.