5/20/13 - 5/23/13
Dubai (United Arab Emirates)
6/20/13 - 6/22/13
Denver (United States of America)
9/10/13 - 9/12/13
9/11/13 - 9/15/13
The Nana rocking chair – an updated classic
Alegreindustrial Studio sees design in global terms – as something which spans the entire process of the development of its services and products. It’s a reasonably well-established design studio founded in 2002, yet one which likes to think it’s still establishing itself and has a lot more to contribute to the design world.
Marcelo Alegre fronts the team behind Alegreindustrial, but, whenever he’s asked about his work, his projects and style he answers in the plural, thereby highlighting that he works as part of a team. This is made up of professionals from different sectors of the design world, all with ample experience of working in different countries and industrial sectors.
This Valencian-based studio aims to produce designs which are feelgood, inspirational and which communicate its philosophy of a relaxed lifestyle. These values perfectly complement the passion the company injects into its work and determination to be innovative and efficient.
Its studio has created such noteworthy pieces as the TNK office chair manufactured by Actiu, a project which Alegre says rapidly increased his knowledge about designing products, and the Nana rocking chair, which we recently made special mention of. Overall, it’s created over 100 products for clients such as Actiu, Block Cocinas, Jimten, Punt Mobles, Roca, Suavinex, Vigar and Zumex.
We chatted to Alegre about his work, including all the stages in its production: its conception and planning, its style, creative engineering and the launching of products.
Interiors From Spain : How has your work changed over the past nine years?
Marcelo Alegre: When we started out, we had a very clear work philosophy which we still adhere to today: to create designs in a globally ambitious way without pigeonholing ourselves in any sector in particular, and thinking that any product we design can be analysed and improved.
Since then, we’ve produced a series of projects in quick succession, beginning with furniture, followed by office pieces, then electronic goods, electrical appliances, clinical engineering, plastic household goods…
IFS: What training have you had and what inspires you?
MA: All the team members have trained in some form of engineering: industrial, design, graphic arts – and have at least two years’ experience working abroad. With this background, each member brings to the team a huge amount of experience in his or her given sector. This is the secret behind our being able to embark on multi-disciplinary and international projects, in which ideas, materials and processes cut across different sectors. In our studio there’s a positive crossing over of knowledge which breaks down barriers and encourages inspiration to flow and new ideas to emerge.
IFS: How would you define your style?
MA: Our style goes beyond form – it’s found in the creative solutions and efficiency offered by our products.
In formal terms, we adapt to the needs of the market, and it’s in the way our designs are resolved that our style is found. We pay great attention to finishes, textures, the way pieces are subtly adjusted, their efficiency, a product’s life cycle, durability... It’s in these issues that you’ll find our style.
We dream up products which are efficient, sustainable and are pleasing to people.
IFS: What types of projects do you initiate when not being commissioned by a client?
MA: Normally we initiate one out of three of our designs. In these cases, once we’ve detected a need for something, we evaluate the idea and realise it in much the same way as we would if it were a commission.
IFS: What projects are you working on? Anything international?
MA: We recently launched four new projects for public spaces at the Ofitec office furniture fair in Madrid (all manufactured by Actiu, such as the Level bookshelf which we drew attention to a few weeks ago).
Right now, we’re working for a garden furniture company, on a collection of wine-bottle labels, a range of kids’ furniture, a line of lightweight childcare products, medical apparati… We’re also busy developing some ideas of our own which some people have already shown an interest in.
All our projects have an international appeal, no matter where they’re manufactured, as that’s how we conceive them. Little by little, we’ve been chancing upon products designed by us all over the world. That’s one of the most rewarding aspects of our work.
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