6/14/13 - 9/16/13
6/20/13 - 6/22/13
Denver (United States of America)
9/10/13 - 9/12/13
9/11/13 - 9/15/13
Autumn Leaf-swing, sculpture in cast aluminium
Veronica Martínez was born in Granada, southern Spain, in 1979. She graduated in interior design at design college Eina Escola de Disseny i Art in Barcelona and in fine art at the University of Barcelona, where she specialised in product and graphic design. In 2006, she moved to the UK, where she launched her career.
After almost four years in the UK, Veronica went to Madrid where her studio is based and where she founded her design company, Enessentia. She’s also a creative director of several Spanish companies.
Her designs are inspired in part by nature. As she puts it: ‘I’m passionate about architecture and sculpture and think these influences are reflected in my work. I want to bring a new vision to products. I want to mine to be more like a sculpture with a function and significance, introducing innovation into their use and form, in addition to creating durable designs. I want to change our daily environments, bring them closer to nature via the forms and materials used.’
When creating her designs, she collaborates with craftspeople to produce pieces that truly value the character the craftsman or craftswoman brings to each piece. ‘Designers and craftspeople need to join forces,’ she says. ‘They can help us create and make our designs, while we know how to market them internationally, thanks to our knowledge and our global outlook.’
When we asked her what she thinks of the design world, Verónica replies with utmost clarity: ‘I think the trend for the future is for “Econaturaltechnologico” [eco-cum-natural-cum-technological]. Ecological because of the new renewable energy forms currently making their mark. Natural because we need to observe the perfection which exists in nature and take advantage of all our resources yet in a balanced way. Technological because technology is our future. It’s thanks to this that we’ll be able to move towards a better world so long as we respect nature at the same time. We’re currently reaping the benefits of the technological revolution.’
Her more attractive projects include her Mare outdoor furniture collection, inspired by light reflected on the sea, Autumn Leaf, a swing which recalls autumn’s falling leaves, which has proved a global hit, her Wave light which reflects all the strength and energy of waterfalls and the Cala planter and bench inspired the eponymous flower (arum lily).
Veronica is currently focusing on promoting Enessentia internationally. Her most recent project is her street furniture collection, S, which has been exhibited at various international fairs. She’s given us the heads up on the fact that she’s in touch with a Spanish multinational company specialising in cork, with a view to working on a new furniture project.