EMOTILE BY CERACASA GRACES ONE OF EUROPE'S LARGEST SHOPPING CENTRES

Hamburg mall incorporates this innovative paving.

Hamburgo (Germany)
16 December 2009

Company: Ceracasa

Product/Designer: Emotile by Ceracasa

The Hamburger Straße, situated in the centre of Hamburg, Germany, was opened in 1970. It’s currently being refurbished in order to modernise its surface area of over 53,000 m sq.

Around 600 m long, the centre, which is owned by the corporate group Hermann Friedrich Bruhn and ECE Projektmanagement Hamburg (a company which develops, manages and leases shopping centres), will be transformed into one of Europe’s most attractive and spacious shopping malls. Some of the distinguishing features of the project, which is set to be completed in the autumn of 2010, will be its totally futuristic facade, spectacular architecture and mesmerising use of lighting in different colours.

Some spaces in its interior have already been changed, and new ones created, such as the restaurant area called Food-Court, which boasts various eateries and communal tables and has become a gastronomic mecca.

A set of very innovative paving stones – created by Spanish manufacturer Ceracasa – has been used to recover the floor in the areas which have already been renovated. Thanks to this design, the architects in charge of the project have given the floor a prominence – something which is unusual since floors are a feature that’s often overlooked or undervalued.

The company’s Emotile by Ceracasa collection covers a floor area of over 300 m sq. It features unusual graphic shapes which simulate flowing water or the knots found in the wood of a gigantic tree, in other words, optically interesting effects people don’t expect to encounter in shopping centres. The Emotile by Ceracasa paving stones are framed by pieces of stoneware manufactured by another Spanish company specialising in ceramic floor coverings – Apavisa.

Emotile by Ceracasa is a top-of-the-range product suitable for all sorts of new spaces. Basing it on a technologically strengthened product (the newest form of porcelain tile), Ceracasa has developed a new way of decorating the ceramic by injecting it with a four-colour technique (the technique used in printing colour images by overlapping the four colours cyan, magenta, yellow and black), which allows for vast ceramics surfaces to be customised with any images, textures or logos that clients might wish for.

Emotile by Ceracasa is considered one of the most innovative products in the field of ceramics. Proof of this surely lies in the impressively broad spectrum of projects (over 3,000 of them) which they grace, from private homes and restaurants to shops and commercial places.