FRAJUMAR BREAKS INTO GERMANY

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Dcentrale, a workshop devoted to restoration which has just been taken over by a fourth generation of restorers, has been chosen by Spanish company Frajumar as the site for its first showroom in Germany.

 

The Spanish company’s most cutting-edge designs are displayed in this 150m sq contemporary art gallery in the area of Munderkingen, on the banks of the Danube and very near the city of Ulm.

 

This enviable, geographically advantageous location means that Frajumar can not only bring its goods within easy reach of German design professionals but also be nearer its central European clients in Austria, Switzerland, Belgium, the Netherlands, Hungary and Poland, among other countries. As Carolina García, the company’s director of export, states, ‘Spain is very removed geographically fom the rest of central Europe which sometimes makes it difficult for clients from those countries to see our products in the flesh. The opening of Dcentrale is an important step forward in the company’s strategy to strengthen its presence in the very exacting German market and to be the firm’s fulcrum in central Europe.’

 

The products which stand out the most in this showroom include the Onda chaise longue and Vesu armchair, both created by Italian designer Diego Granese. Both pieces are included in the permanent collection of Munich’s Museum of Design.

 

Frajumar, whose HQ is in the city of Yecia in Murcia, is a young company which specialises in upholstered furniture. It excels in using good design as a way of differentiating itself from other companies in every aspect. Its use of new technologies and materials, commitment to environmentally friendly design and dedication to developing a solid brand have led to leading Spanish and international institutions recognising its importance on many an occasion.

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