Nadadora: honesty and simplicity

Cristina Alonso (who was born in Yecla, Murcia) and Isaac Piñeiro (born in Pontevedra) set up their Valencia-based studio, Nadadora, en 2006. Cristina, a graphic design graduate from the Valencia design school, Escuela de Arte y Superior de Diseño, collaborated with the design departments of Luzifer Lamps and the studio Dídac Ballester Disseny, while first setting up Nadadora. Isaac, a design product graduate, studied at the same college as Cristina. He then did an MA in industrial design at Milan Polytechnic, studying alongside such fledgling designers as Odoardo Fioravanti, Huub Ubbens and Matali Crasset.


Nadadora’s work – which encompasses graphics, furniture and lighting – values conceptual honesty and formal simplicity above all. For the past two years, together with the studio, Pedro Ochando, they’ve organised an exhibition of young Spanish designers called Zoco. They’ve taken part in exhibitions and conferences in Spanish cities and in others around the world, such as Milan, Helsinki, Seoul, Paris and New York.


Its most notable projects are its Corolla tray, designed for the company Ferrero Italia, and the Bootleg range, for Sagen Ceramics, made using a mix of different moulds found in the old warehouses of Valencia’s time-honoured ceramics-making centre, Manises. Its latest offering is a collection of stools and pouffes called Chat created for the company Sancal and the wall light Hira, produced for the firm Almerich.


Its most prestigious achievements include winning the Nutella Design Contest in 2009 and its Serie Fuori Serie exhibition which is in the permanent collection of Milan’s Triennale museum of design.


We met up with this studio to learn more about them.


Interiors From Spain: What in particular does Nadadora contribute to today’s design scene?


Nadadora: A concern for simplicity, honesty and cohesion underlie all our projects, from the conceptual stage right through to their manufacture and marketing.

We strive to design products whose positive characteristics are immediately obvious at first glance as this makes them more accessible.


IFS: Have you organised joint exhibitions with young Spanish designers? What do you think about the work of young Spanish designers?


Nadadora: We’re very optimistic about this. We think there’ve never been so many studios and designers as there are now, all with a huge creative potential and great body of work. There’s the potential for a lot more to be created in terms both of quality and quantity. And fruitful collaborations in the design world are crucial. A good example of this is Barcelona-based collective Plataforma Surtido.


IFS: Is there any project you haven’t yet undertaken or product you haven’t created which you’d like to take on?


Nadadora: Yes, a cutlery set, bathroom-related products or designs for children. We’ve organised some exhibitions but we’d also like to be commissioned to put one on.


IFS: Can you give us a sneak preview of what projects you’ve got in the pipeline?


Nadadora: In terms of industrial projects, we’re currently working on occasional furniture and contract furniture. As for graphics, we’re working on the image of a technological product. And we’re currently discussing the next Zoco exhibition and doing research for a new project which is still under wraps.


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