Madrid product designer Mad Lab has unveiled its new line “Memories Objects”. Hidden in our memories are objects and events that have influenced us since childhood. The new line aims to rescue them from oblivion and enable us to rediscover them in the 21st century.
This year, Mad Lab is expanding its designer portfolio with new collections Tombouctou and Arkhifactory created by Vicent Martínez, and Floating Houses designed by Eli Gutiérrez. Tombouctou is the Spanish name for the ancient city in Mali, featuring archetypes of Timbuktu buildings in sipo, walnut and ash. It invites us to discover the culture of this sub-Saharan city where architecture reaches for the stars. Arkhifactory boxes are made from walnut with inlaid brass, reminiscent of Russian constructivist factories. Floating Houses is a collection of containers for stationery items, each with a story to tell, transporting us to far-off climes and lifestyles.
Its playful character is defined by vivid use of colour and texture, blending light and shade to create volume.
Antonio Serrano, Mad Lab founder and designer has also launched Camelias, a collection made up of four steel-plate trays in matt colours reminiscent of their namesake flower. To add to these, the Madrid product designer has extended Motormood, created by Borja García to include four new forms of transport: Balloon, Zeppelin, Stream Boat and Seaplane. And for good measure, Antonio Serrano has also unveiled new coat-hanger collection, Mum.