From October 30 to November 1, the Spanish Embassy in Tokyo hosted an exhibition entitled “Spanish Chromatic Still Lifes”, which was organised by ICEX Spain Export & Investment and the Economic and Commercial Office of Spain in Tokyo and designed to bring Spanish interior design to the Japanese market and position it for the 2020 Olympic Games.
This thirteenth Spanish home design exhibition in Tokyo consolidated a strategy launched in 2005 aimed at bringing Japanese consumers into contact with the creativity, quality and variety of Spanish products in this sector, and meeting the needs of this discerning market.
The exhibition was curated by colour fan Belén Moneo, of Moneo & Brock studio, who created seven “chromatic still lifes”, harmoniously combining a collection of objects and materials in unique Spanish designs. The still lifes featured items by Spanish furniture, lighting and rug specialists, Blasco & Vila, Capdell, Expormim, Kettal, Sancal, Sellex, Almerich, Estiluz, LZF Lamps and Naturtex.
According to Belén Moneo “Each still life is defined by a characteristic colour range offering a relational narrative that goes beyond the individual object in the exhibition space”. They were, she added, “a sequence of aesthetically beautiful monochromatic spaces that show our country's diverse and complex design scene. They feature Spanish interior design elements that have been chosen for their high technical quality and combined for their aesthetic quality”.
As part of the event, on October 30, a seminar was held at the Embassy with a morning and evening session, during which Belén Moneo explained the idea behind the exhibition, and took part in an interesting debate with Spanish designer Francesc Rifé.
The three-day exhibition received a total of 434 visitors, 397 of which were home design professionals (including interior and product designers, architects and the trade press).