The Spanish artist/designer Jaime Hayon was born in Madrid 1974. He trained as an industrial designer in Madrid and Paris. In 1994, he began working as a researcher in Fabrica, Benetton Group´s communication research centre in Treviso, Italy. A year later he was appointed by Mr. Luciano Benetton and communication guru Oliviero Toscani as head of the design department, where he oversaw the development of interiors for shops, exhibitions and restaurants as well as books, magazines and logo designs. In 2004, he began his solo career and has kept himself busy with eclectic projects, from toys through to furniture and interior design as well as artistic installations. His boldness has been in transcending the borders of the often separated worlds of art and design, merging his own style seamlessly with the two.