The Spanish artist/designer Jaime Hayon was born in Madrid 1974. He trained as an industrial designer in Madrid and Paris. In 1994, he began working as a researcher in Fabrica, Benetton Group´s communication research centre in Treviso, Italy. A year later he was appointed by Mr. Luciano Benetton and communication guru Oliviero Toscani as head of the design department, where he oversaw the development of interiors for shops, exhibitions and restaurants as well as books, magazines and logo designs. In 2004, he began his solo career and has kept himself busy with eclectic projects, from toys through to furniture and interior design as well as artistic installations. His boldness has been in transcending the borders of the often separated worlds of art and design, merging his own style seamlessly with the two.
Having studied industrial and interior design in Valencia, Herme Ciscar and Mónica García have not only had separate careers, but they have also collaborated on industrial projects together. Herme (Favara, Valencia, 1975) worked for the design department at CAMPER following the completion of his training in Milan. Mónica (Alicante, 1977) was part of the studio Jesús Moreno & Asociados, working on exhibition and museum projects. They won first prize in the furniture competition held by the Fundación María Martínez Otero in 2006, and over the last few years they have taken part in various exhibitions in Valencia, Milan, and Paris.
Hugotejadastudio is a multidisciplinary design studio whose activity is more graphic design orientated than industrial, where services are provided to both private and public companies. The studio was founded in 2011 by Hugo Tejada in Valencia City. This studios philosophy is innovation and product functionality, always striving towards unspoilt objectivity. Maintaining their unique identity and providing brand awareness and value are key values in order to meet with individual company requirements.
Serrano is a design firm founded in 2000 by Héctor Serrano (b. Valencia, 1974) in London. Innovation is the common denominator in all of his projects, as is his treatment of common ideas. The studio works in the fields of product, spatial and communication design as well as doing lab research. The latter is used to realise investigation projects, which serve to put new formulas into practice and question existing ones. The constant exchange between these areas enriches the entire working process, providing successful and long-lasting proucts. His work has been exhibited extensively in museums such as the V&A in London and Cooper- Hewit National Design Museum in New York as well as being part of several permanent collections at venues like the Central Museum and Froog Design.
Héctor Ruiz-Velázquez has a Degree in Architecture from the University of Virginia, USA, with studio professorships from Harvard University and Columbia University. He founded his own private architectural firm in 1992 as a culmination of extensive professional practice that spans large-scale architectural projects to corporate image projects. His studio is characterised by its diversity not only in terms of culture but also concerning professional disciplines. The studio spans projects from urban development to graphic design, industrial and interior design, photography and integral corporate images.
Héctor Diego established his own studio in 2001 in Valencia, working in industrial design, product development, exhibitions and art direction. Formal precision and a concern for harmonious proportion are fundamental aspects of his work. In the projects he's undertaken, he aims for timelessness and avoids passing fads. He designs for renowned companies for which he has created a huge variety of projects – furniture, exhibitions, lighting, bathroom fittings and office and street furniture. He also worked as an art director for some clients. He received the prestigious Good Design awards, given by The Chicago Athenaeum Museum of Architecture and Design, for his Plane bench and Highback Noon sofa in 2010 and 2011 respectively. The pieces are now part of the museum's permanent collection.