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Graduated as an architect by the ETSAM, Paloma Cañizares opened her studio in 2005, developing at the same time architecture, interior design and furniture design in offices’ projects, commercial spaces, dwellings and ephemeral spaces. In 2011, she creates PCM Design, a furniture design editor which represents both a platform to produce young designers’ ideas with such a good talent and a company with the sensibility to different possibilities of local production for our handicraft and industry development.

Paparajote Factory

Paparajote Factory is a multidisciplinary studio co-founded by Pilar Larrotcha and Sonia de la Iglesia, who design and market their own designs, while also collaborating with other brands. One hallmark of their designs is a strong connection with their origin. They also arouse emotions and establish a dialogue with their owners. The duo's playful work, which conjures up dreamlike worlds, is targeted at children as much as at the contract market. 


Patricia Urquiola (Oviedo, 1961) was born in Oviedo (Spain) and now lives and works in Milan. She attended the faculty of architecture of Madrid Polytechnic were she graduated in 1989 having done a thesis with Achille Castiglioni.. Between 1990 and 1996 she worked for the new product development office of De Padova and with Vico Magistretti. In 1996 she became head of the Lissoni Associati design group, working for Alessi, Antares-Flos, Artelano, Boffi, Cappellini, Cassina, Kartell, and others. At the same time, on her own, she designed for B&B, Bosa, De Vecchi too, Fasem, Kartell, Liv’it, Mdf, Molteni & C., Moroso and Tronconi and designed stands and showroom for Knoll, Moroso, Sag 80, and Somma. Her products were selected for the Italian Design 2001 exhibition and for Intenational Design Yearbook 1999 and 2001. In 2001 she was chair of the jury for the 19th CDIM Design Award and was lecturer in the Domus Academy. She is currently conducting her professional activity in her own studio in Milan in the field of design, exhibitions, art direction, and architecture. /> Among the Spanish companies, Urquiola has collaborated with Kettal, Viccarbe and Gandía Blasco.


Sergio Perez is an Industrial Designer that since 1999, he has worked as a freelance designer for many companies in Spain, Italy and China. In 2001 he founded Estudioperezfortea, a Studio devoted to furniture design and household accessories. The purpose of Sergio Pérez is to transmit the essence of the best design together with product functionality. He adapts to each company’s individual requirements in an honest manner. Marketable products with contemporary personality.


Engineer in industrial design and the development of products for the Polytechnic University of Valencia. With a doctorate in marketing from the University of Valencia, his work is motivated by a constant search for new expressive languages in design, engineering, strategy, innovation, communication and marketing. He collaborates with product, industrial, interior, graphic and architecture studios. He also does consulting in branding and digital marketing in and outside Spain.


Pöko Design is the studio of eco designer Petz Scholtus, based in Barcelona. The studio was created in 2009 and focuses on designing a collection of products for urban life which respect the environment.


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