After working in various national and international firms, Borja Sepulcre returned to Spain in 2022 to found the Flic studio in Valencia, focused on product design. His first collection, PROTOTIPO, was made up of three pieces created in collaboration with local artisans and manufacturers. The success of this presentation led to new collaborations wi th designers and companies, including the lighting company Massmi and Maora, an artisanal tile firm that is launching the commercial production of Sarab.
In 2023 Flic was selected to exhibit at Salone Satellite, part of the Salone del Mobile in Milan. In addition, together with the Valencian editor Annud, it began the development of the Brut modular seating system, officially presented in 2024 during the Feria Hábitat Valencia. In 2024, Flic took part in the New Talents section of the Surface Design Show in London, and in 2025, the Instituto Cervantes selected the studio for the “España Diseño Mediterráneo” exhibition at EDIT Napoli, recognizing the studio as an emerging MVP in contemporary Spanish design. Borja currently combines this work with his work at LZF Lamps.