María José Guinot launched Colección Alexandra in the early 1990s with her two sons, Juan and Jacobo, after 15 years of working as an interior designer. She wanted to produce innovative, original design within the traditional sector and provide a service that allowed clients to have their pieces customized to their exact requirements. The company has now developed an accessories range offering kitchen equipment, lights, rugs, fireplaces and objets d'art, and has set up a textiles company, Texturas Por Alexandra.