STUA IN PARIS

STUA presents its first retail showroom in Paris. This is the company´ s flagship store, and is located just a few metres away from the Paris town-hall in the area of Village Saint Paul, between the Marais and IIle St. Louis. The area of Saint Paul is regenerating itself to become a design area, making it an appropriate location for the STUA showroom.

The retail space measuring 140 m, is located in a XVI century building with the basement case from the XIII century. The space houses the entire STUA collection in a magical and ever-changing environment. Art director for STUA Jon Gasca designed the interior.

Jon designed the showroom to wrap around the furniture, incorporating the window space to its fullest, for maximum theatre and impact. The walls are screened with white fringe curtains, backlit with changing colours. The overall effect both conceals and reveals giving a mysterious life to the interior. The juxtaposition of an old building´s architectural detail with a clean contemporary interior makes a dramatic backdrop for the furniture.

The most special part of the shop is the ancient cave downstairs. The shape of the walls curves to become an ancient cave now full of design and contemporary atmosphere. The natural stone is the perfect background to contract with the clean lines of the Stua furniture collection.

The floor is made of grey concrete, the ceiling and most of the walls are also finished in black and white thereby heightening the effect of the lit curtains with shimmer and move as people progress through the store.

A wonderful environment in which to experience the complete STUA collection. The work of STUA is conceived and executed at an extraordinarily high level of aesthetic and engineering detail. The work is innovative and original. It is suitable equally for commercial and residential applications.

Stua has two other showrooms, one the city of Madrid and another in the city of Bilbao.

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STUA IN PARIS