in MOs Design Manila and Red Star Macalline Home Beijing
Contemporary furniture company Sancal has started its Asian expansion drive with two new shops in Manila and Beijing.
In February 2017, the Spanish upholsterer opened its first retail space in Bonifacio Global City, the edgiest, most cosmopolitan neighbourhood of the Philippine capital. In recent years, Manila has become a nerve centre of southeast Asian growth offering excellent development opportunities to brands with high value-added products and cutting-edge designs like Sancal.
The new Sancal shop is in MOs Design, a leading Philippine art and design emporium. In just a decade, this retail gallery, built on what used to be a rice paddy, has become synonymous with international design in Manila. For its tenth anniversary, owner Marlene Ong wanted to introduce a new brand to add some excitement for customers and give them chance to celebrate in style. For Guillermo Marqueño, Sancal’s Area Manager for Asia, it was love at first sight from the second he met up with MOs. A mutual understanding and a shared taste for good design brought about the new partnership and they opted for a joint occasion to mark Sancal’s debut and MOs’ tenth birthday. Guests were treated to hot chocolate and churros – for which both Filipinos and Spaniards have a weakness – and had chance to see the Futura, Majestic and Grafica collections set to go on sale in the store.
A few months earlier, in November 2016, Sancal opened its first mono-brand showroom in Beijing in Red Star Macalline Home, one of the Chinese capital’s chicest malls. For the grand opening, they turned to the geometric patterns of the Grafica Collection for their main theme, but peppered with the brand’s signature playful detail and the style medley contributed by their Majestic and Futura collections. Walls in brick-red, khaki, cement, wood, glass, polycarbonate and red metal mesh featured alongside a wide range of fabrics in a space that perfectly mirrors the brand’s eclectic, irreverent character and seeks to draw a younger, less conventional customer from Beijing and elsewhere in China