ADN Design was founded in 1990, initiated by Carlos Alonso, Brigitte Sauvage and Carlos San José. Innovation, studies on the needs and aspirations of the user, identification of sonsumer trends and integration of production processes summarise their work philosophy, which has made this studio one of the most advanced in product design. The product is the point where marketing and production meet, and it must therefore fulfil the goals of the company in the most creative and effective way. This requires a proactive attitude and the ability to understand the company so that a successful product can be defined together.