BoO Barcelona is a young company operating on the European market. It is divided into three areas, each with separate functions which work together. Industry: Boo is involved in the production of most of its articles, although it also manages production for external customers, specialising in the metallurgy sector. Publishing: Boo commercialises its products and manages the creativity of external designers. Studio: responsible for handling Boo product design and development as well as commissions for external customers.