He was born in Bilbao in 1973. He studied business science at the University of Deusto, obtaining a degree in Business Science and Economics in 1996, having specialised in the areas of marketing and commercialization. Following his time at Deusto, he obtained a grant from the DZ Design Centre to study industrial design for three years. He concluded his studies at De Montfort University in 2000, obtaining a Bachelor of Arts degree (Honourable Mention) in Product and Furniture Design. Since December 2000, he has directed the design studio he founded, Ideilan Design, for whom he has developed numerous projects for private companies and public bodies, including B-lux, Lino Alonso, Magefesa, Solac, Laster, Biplax, Sidenor, Metro Bilbao, the University of Deusto, Diputación Foral de Bizkaia (the Bizkaia Provincial Council), and the Basque Government, as well as Centros Tecnológicos del País Vasco (Basque Technology Centres), and various companies and centres in the regions of Castilla and Leon, and Asturias.