Martí Guixé (Barcelona, 1964) works as designer. His multifaceted activity revolves around his philosophy: “concepts and ideas for commercial purposes”. This generic definition allows him to work in several areas, from commercial interiors and showrooms through to communication campaigns, events and publications, with a very special concept of product design and culture. Trained in Barcelona and Milan as an interior and industrial designer, Guixé started his own studio in 1997. He founded a company specialising in developing commercial concepts, based in Barcelona and Berlin. He is co-founder of the label Ex-Designer, and since 2006 has also been the Art Director of B-Sign, a design firm based in Barcelona. Martí Guixé has worked as a design adviser and brand strategy consultant for the Korea Institute of Design Promotion (Seoul), Desigual (Barcelona) and Very Lustre (South Africa). In 1999 he received the Ciutat de Barcelona Design Prize, and was awarded the National Design Prize in 2007 (Premis Nacionals de Cultura, Generalitat de Catalunya).