Jon Marín (Barcelona, 1981) is a graduate in Biology and has an MSc. in Industrial Ecology. He has always been interested in other more creative disciplines. He has experience as an environmental consultant and in project management. He is a professor in Ecodesign, Bionics and Turnkey Projects. Àlex Jiménez (Barcelona, 1982) has a bachelor’s degree in Arts in Design, Technical Engineering in Industrial Design and an Msc. in Urban Design. He has professional experience in both small design studies and technical offices of large companies. Nutcreatives is a product design and eco-innovation study which integrates sustainability and social responsibility criteria into all its products and processes.