OSCAR VERA DE LA ROCHA

Designer from Barcelona and co-founder of SerraydelaRocha studio. He has worked for companies such as Roca, Pando, Metalarte, Calma, Sancal, Estiluz, Escofet and Toyota, among others. Director of R+D+I at VONDOM for 4 years, he has collaborated in projects with Eero Aarnio, Karim Rashid, Ross Lovegrove, Ricardo Bofill, Mariscal, Stefano Giovannoni, Eugeni Quitllet or Fabio Novembre. His passion for product design and development, from conceptualization to industrialization, has gained him several awards such as the Iplus 2009 award, Gidi 2011 award for innovation, several AEDP selections and five selections to the Delta Awards. He has collaborated with several Spanish universities and organizations. He is currently collaborating with the UPC University in the Master Industry 4.0.