Ferran Serra Solá (Griferia Tres, Bauet, Resol or Barceluna) and Oscar Vera de la Rocha (who, as product manager for Ricardo Bofill´s as Tallerdesign, has vorked for Valli&Valli, Figueras, DAE, Tesa and Plastic Omnium) created Serraydelarocha in 2006 (previously called Inventadisseny). Precision, strategy, creativity and passion are their founding principles. Their professional focus is on conceptualisation and product design, covering a diverse range of sectors including household appliances and items, applied electronics, consumer products, furnishings, bathroom and kitchen elements and accesories.