Desigual creates its Desigual Living Collection

The Spanish fashion label unveils its first homeware range.

Quirky Spanish fashion label Desigual has truly lived up to its slogan ‘Desigual is never the same’ since it was founded in 1984 with the aim of injecting a totally fresh style into the world of fashion. In the past few decades, this vibrantly colourful, innovative label has developed a hugely successful and profitable business strategy.

Notable among its iconic projects has been the opening of what will be its new HQ at the end of this year. Based in a 20,000 sq m building in the Port of Barcelona and opposite the striking W Barcelona hotel (also known as Vela Hotel), the HQ will provide a ‘ideas laboratory’ – where 1,000 employees of different nationalities will dream up the label’s new products.

One of the main new products created by this well-known label is its new fabric collection – part of the Desigual Living collection – which is bound to fill any home with colour and light. Desigual Living reflects the label’s optismistic philosophy, and promises to make homes bright and cheerful. Divided up into lines for the bedroom, bathroom and kitchen (called Galactic, Romantik and Lettering respectively), the range comprises, among other items, Norwegian duvet covers, cushions, bath robes, towels, tablecloths and oven gloves. The new collection – available since August – can be bought online at www.desigual.com.

With a presence in over 71 countries, the brand boasts 275 of its own shops, and is stocked in 7,000 multibrand stores and in 1,800 concessions in department stores.