LZF renews visual identity

Contemporary luminaire brand LZF Lamps has updated its visual identity, looking to simplify and inject new value into its image. It has been working on the initiative with communication agency PalauGea.  

The new logo is a balance of simplicity and elegance, reinforcing and enhancing all the elements in its makeup. Forms are thicker and colours brighter, modernising its appearance. The nuances have been introduced not just to celebrate the brand’s 25th anniversary, but to reflect its ambition to adapt and dynamise different channels and digital media.

Wood is a distinctive feature of the new visual identity, a solid instrument to communicate the values of LZF Lamps. Using a material synonymous with a carefully controlled handmade process and ecology, championed by the company, it highlights wood as one of its distinguishing features. The new design puts wood centre stage as a graphic element and a key ambassador representing the brand’s quality and sustainability.

The meticulous attention to detail and the controlled process behind LZF lamps are defined by the term #woodlighting. More than a concept, it represents a lifestyle that is both cosmopolitan and sustainable where wood makes the perfect light diffuser for an unforgettable experience.