DEAR DESIGN CREATES CUSTO BARCELONA’S NEW LONDON SHOP

Its interior, dreamt up by Barcelona-based design studio Dear Design and Architecture (Dear for short), is inspired by the Mediterranean – an idea inextricably linked with Custo’s origins.

The shop’s organic, asymmetric fittings aim to evoke the Mediterranean’s winding, rugged coastline.

The materials used – including wood lacquered white, glass, shiny, stainless steel and boards of textured wood in two shades of grey – harmonise perfectly with the innovative and sophisticated style of Custo Barcelona’s clothing.

The shop’s interior reinforces Custo Barcelona’s brand identity, its background and DNA – and, what’s more, creates spectacular effects of light, shadows, textures and relief patterns.

Dear was founded in 2005 by Ignasi Llauradó and Eric Dufourd. Its prime aim is to add to its members and collaborators’ professional experience two core, connected values of contemporary design: functionality and aesthetic pleasure.

This studio has created interiors for such top-end fashion brands as the group LVMH, Burberry, Nike, Munich and Escada, and collaborated with such prestigious brands as Audi and Bombay Sapphire.