Systemtronic set up for business almost four decades ago in the town of Chilches (Castellón), with an ambitious and avant-garde project in the design and manufacture of office furniture. The company’s primary objective was to create comfortable and efficient computer workspaces, always seeking the satisfaction of its customers. Specializing mainly in the production of computer desks and computer equipment, with a clear focus on ergonomics and functionality.
Over time, the company has adapted to the changing demands of the market, and its collections have evolved towards other types of products: hotel spaces, restaurants, homes, and other architectural environments.
Today, the company offers a wide range of products ranging from modern, versatile office furniture and accessories to stylish and cozy pieces for the home and the hospitality industry. Each of its designs follows rigorous quality and ergonomics standards, reflecting the firm's dedication to creating spaces where functionality and aesthetics are in harmony.
Innovation, sustainability, design, and customer service
The company focuses its brand strategy on innovation, sustainability, and design. To achieve this, it creates innovative products, seeking to anticipate market needs and improve the user experience in work environments, using sustainable materials. Its collections are created by renowned designers, bringing distinctive and differentiated products in the market. And customer satisfaction is always the priority. The company provides a comprehensive service and excellent customer service at every stage - from design to delivery and after-sales support.
The designers who collaborate with the company share the brand's innovative vision, passion for design excellence and commitment to sustainability and environmental responsibility, using eco-friendly materials and manufacturing processes that reduce environmental impact. Given the company's focus on the quality and durability of its products this is especially important, ensuring that each piece is a long-term investment.
Among the key designers they have collaborated with are Víctor Carrasco, Mario Ruiz, and more recently Lagranja Design.
Bestsellers and marketing
The Advanced collection includes most of the company's bestsellers: the DROP TOP and DROP TROP TRIPLE wastebaskets designed by STC Studio, the SECOND TREE coat racks created by Pablo Gironés and BRANCH designed by STC Studio. Other star products of the company are the CREPE planters and umbrella stands and the CONEE planters created by Victor Carrasco, and the WING collection designed by Mario Ruiz.
At the last edition of the Salone del Mobile in Milan, the company presented the Lagranja Design’s CROMA collection, which grew out of an ongoing analysis of new types of living spaces: curved lines, materials and finishes inspired by Mediterranean warmth, furniture that blurs the boundaries between art, decoration, and design. The collection includes several complementary items: a clothes rack, a walk-in wardrobe, mirrors, side tables, a flow trolley, and benches with or without planters. The pieces, which keep faith with Systemtronic's commitment to sustainability, feature a palette of deep, saturated colors. The combination of pieces in white ash (with a natural or stained finish) with other painted or chromed aluminum pieces results in fun, almost playful furniture that is easily recognizable as a whole because of its geometric harmony. A contemporary collection that incorporates organic shapes and explores the different, the emotional and the serene.
As for the marketing of its designs, the company has a wide network of agents and distributors in more than fifty countries around the world. They also have a presence on the digital platforms Architonic and Archiproducts, where they there is an upward trend in contacts and sales.
Internationalization
Systemtronic exports account for approximately 50% of its turnover. Each year, the percentage of shipments sent abroad increases, with the U.S. Scandinavia, Central Europe, and Morocco being the main markets. Its markets of interest include the United Arab Emirates, Japan, South Korea, and Australia.
The brand's products have been included in the interior design of numerous projects around the world led by some of today's most prestigious architectural firms. Among the most emblematic installations designed by the company are the "Université Mohammed VI Polytechnique in Rabat, a project by the Ricardo Bofill Taller de Arquitectura, the Asklepios & Novartis Campus in Basel by Herzog & De Meuron, the Campus Genevois de la Haute Horlogerie (Cartier) in Geneva designed by De Planta & Associés Architectes, the Amazon Offices in Europe, by IA Interior Architects, the Szczecin Philharmonic Hall, by Barozzi Veiga and theAmorepacific Headquarters, by David Chipperfield Architects.
This plurality of clients means that their products are present in many countries, including Australia, the United States, South Korea, Morocco, Japan, Germany, France, Italy, Switzerland, Belgium and Austria.
Among the most recent international awards received are the "Good Design Awards 2021" and the "iF Design Award 2022" for the WING collection, designed by Mario Ruiz.