Olé Lighting

The origins of the company date back to 1992, when FM Iluminación was founded—a family-owned business dedicated to crafting lighting fixtures. In its early years, the firm focused on a product category that soon faced a major challenge: the massive influx of low-cost Asian products. Faced with this situation, in 2006 it made a key decision for its future: to embrace original design and local production manufacturing in Spain.

From this need to reinvent itself, Olé Lighting was born—a new brand with a clear vision: to create lighting with identity, quality, and a Mediterranean soul. Since then, the company has grown, consolidating its international presence and expanding its catalog with sustainable, functional, and aesthetically refined products.

Honesty, Quality & Commitment

On the values that define the company, they explain:"At Olé, we believe light can transform spaces and senses. Our philosophy reflects the people behind the brand, with our values guiding every step we take: honesty, quality, and commitment."

Honesty. "We care about light and people. We build trust-based relationships grounded in transparency and closeness with our big family—inside and outside Olé."

Quality. "We design and manufacture our lamps in Valencia, always with a human touch. We are proud of our roots, our products, and our way of understanding lighting."

Commitment. "To our clients and to the planet. Every day we strive to be a sustainable, conscious, and responsible company in all areas of activity. That’s why we choose recycled or natural-origin materials, collaborate with local suppliers, and develop our own lighting solutions—innovative, bold, and efficient."

This philosophy has been tested over the years, and the company has shown great resilience and adaptability, facing challenging times such as economic crises, the COVID-19 pandemic, or the severe flooding that damaged its facilities. For them, "Each of these challenges has strengthened our commitment to who we are and how we do things."

Their essence as a company can be summed up in three words: LIGHT, LOVE & LAMPS. "Because we shape light (LIGHT) with love (LOVE) through our lamps (LAMPS). A simple, optimistic statement that stays true to who we are: a company working from Valencia to illuminate with authenticity and Mediterranean soul."

Key Products & Designers

Olé specializes in decorative lighting. "We were pioneers in using textile rope in lighting in Spain, and later introduced its sustainable version made from recycled plastic bottles—an innovation that set us apart. Additionally, after an intensive R&D process with our suppliers, we adapted these designs for outdoor use," they explain.

For them, rope collections remain a hallmark of the brand. However, they have also expanded their catalog with other materials and products that not only meet aesthetic standards but also fulfill functional needs. Examples include office luminaires with UGR and acoustic materials for visual and sound comfort, as well as their first line of portable lamps.

Among their flagship products are Morgana and Medusa, two collections with unique features. In a market where customization and creativity are increasingly valued, these designs allow users to actively change the shape of the lamp at any time. This creates a more interactive experience, offering a unique and versatile solution. By enabling consumers to become co-creators, they move from being passive recipients to active participants in the product’s design.

Most of the creative work comes from the in-house design team led by Fernando Martínez, complemented by collaborations with renowned designers such as Vicente Gallega, Rafa Ortega, Nacho Timón and Hugo Tejada, as well as emerging talents like Manex Bilbao. This synergy brings diversity and freshness to the brand’s product portfolio.

Commercial Strategy

As a family-owned SME, the company tailors its commercial strategy to each market. They do not follow a single model but adapt based on local needs: working with distributors, local agents, or exclusive partners depending on the territory.

In North America, for example, they collaborate with an exclusive partner that distributes UL-certified products. In Australia, they work with a network of select stores in major cities. In Europe, they partner with over 30 local agents who maintain direct contact with architecture and interior design studios.

Digitally, they are present on professional platforms such as Archiproducts and BIMobject, which they consider strategic for increasing international visibility. While they do not sell directly through these platforms, they use them to showcase their catalog, share technical resources, and support architects, designers, and other professionals.

Olé Lighting Worldwide

Currently, exports account for 60% of their revenue. Europe remains their natural market, but distribution is now more balanced across different countries and continents, reducing risks and improving adaptability to global changes.

"Rather than focusing on specific countries, we aim to explore new market niches. For years, we have worked in the residential and hospitality sectors, developing lighting solutions tailored to each space and the aesthetic demands of contract projects," they note.

They add: "We are now diversifying our approach to expand our presence in office and workspace projects—an area where technical lighting, visual comfort, and sustainability are increasingly important."

Among their latest projects worldwide is the Calaponte Hotel – A Tribute Portfolio Hotel by Marriott, in Polignano a Mare (Puglia, Italy). This project recycled the equivalent of 5,767 plastic bottles—around 144 kg of recycled material—thanks to the Oceans Without Plastic initiative.

Currently, they are also working on various boutique hotels in Central Europe, as well as several projects in the UK linked to prestigious international sports organizations.