02/21/2025

Bover

The Bover lighting company was founded in 1996 by Joana Bover with a clear vision and a deep entrepreneurial spirit. With a background in the audiovisual sector, Joana was invited by an architect friend to collaborate on a project that sparked her interest in design and lighting. Four years later, this inspiration led her to launch the brand in Barcelona.

In 2012, Bover opened a subsidiary in Atlanta, BOVER USA, and in 2019, it became part of the Brand Corner group. This move aimed to fuel further growth in an increasingly competitive sector while leveraging potential synergies with other companies across purchasing, operations, and sales—all without compromising the Bover’s core identity. Almost all Bover products are assembled at its Cardedeu plant, where most components are sourced from local suppliers. This approach ensures close control of production and guarantees high quality standards. Becoming part of this industrial group has also boosted the company's prestige and opened up more opportunities for expansion in international markets.

The Mediterranean identity: color, light, and form

Their philosophy, as they describe it, is "focused on local design and the creation of unique indoor and outdoor luminaires that reflect our Mediterranean essence, striking a balance between contemporary and timeless design. The values we want to convey are timelessness, quality, craftsmanship, and design. We believe that balancing these values with technical development is crucial for a product's success.”

"Our products do more than just illuminate; they enhance spaces by adding a distinctive style that lasts, enriching outdoor spaces and bringing nature indoors. We draw inspiration from nature in our choice of materials, such as leather, wood, cotton, fiber, and ribbon,” company representatives share.

The importance of designers

Since its inception, Bover has actively sought collaborations external designers for its product catalog, such as Benedetta Tagliabue, Jorge Pensi, Manel Molina, Gonzalo Milá, Alex Fernández Camps, and Jorge Herrera. The company is committed to continuing this trend by adding new designers from both national and international backgrounds. Bover has a product committee, where Joana Bover, as the art director, brings together people from different departments—technical, sales, and marketing—to evaluate product proposals. They also identify and approach designers who can contribute innovation, creativity, and real value to the brand.

Among its most popular collections are classics like Amphora, Fora, and Garota by Alex Fernández and Gonzalo Milà, which have consistently remained best sellers over time. Meanwhile, newer collections like Nans by Joana Bover have already quickly climbed the sales rankings despite being in the catalog for fewer years.

Among its collections that have stood out for their popularity and design are classics such as Amphora, Fora and Garota by Alex Fernández and Gonzalo Milà, which have remained as “Best Sellers” over time, and others such as Nans by Joana Bover, which, having been in the catalog for less years, have already managed to climb the sales rankings.

The brand's latest collections include Fanalet, designed by Estudi Manel Molina; Birdie, created by Jorge Herrera; and Kando, designed by Joanna Bover.

Marketing

Bover’s commercial operations are multi-channel, working with distributors and agents as needed in each area to meet the demands of both the retail market and the prescription channel and ensure they reach as many customers as possible.

In addition, they sell through the Archiproduct digital product library, which generates leads that are followed up by their network of distributors and agents. They also market their products through PurePlayers worldwide, as well as click-and-mortar retailers. The brand has its own online store in the US and considers the online channel “part of the distribution network, with the same rights and obligations as physical distributors.”

The impact of internationalization

In 2012, Bover expanded its international presence by opening a subsidiary in Atlanta, known as BOVER USA, thus strengthening its foothold in the US market. Today, the company boasts an extensive sales network that spans over 80 countries.

Approximately 75% of its revenues come from international markets, with 42% generated in the US. In Europe, its main markets are France, Italy, and Germany.

In 2024, Bover took an important step in consolidating its position on the North American market by opening a 400 m² showroom in Atlanta alongside Resol and LedsC4. It serves as an exhibition space and a venue for client meetings, allowing the company to showcase its products and strengthen its presence in the country. By sharing this space with Resol and LedsC4, also part of Brand Corner, it can offer a wider range of lighting and furniture solutions tailored to the specific needs of customers and industry professionals in North America.

Today, Bover focuses on high-end residential, hospitality, corporate, and food and beverage projects around the world. Some of its most notable projects include the Bulgari Hotels in Tokyo, Japan, the Fairmont in Monte Carlo, Monaco, and the Ritz Carlton Rabat in Dar Es Salaam, Morocco, as well as other venues such as Tanka Village in Sardinia, Italy, the Cartier retail store in Haikou, China, and Mesa de Yeguas residential project in Cundinamarca, Colombia.

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