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Dynamobel has well and truly made its mark on the design community of London with the opening of its beautiful new showroom in the heart of Clerkenwell, at 19 - 21 Old Street. Having launched into the international market, the group is aiming to heighten its profile and create a global brand. Investing in a London base shows a great commitment to this.Dynamobel, one of Spain’s top office furniture manufacturers, from its beginning in 1960 has based its strategy on the transformation of metals, achieving a leading position in the market of furniture for schools. After an exhaustive market study they took the decision to move into the office chair market due to the similarity that exists between the production of sheet metal, steel tubes and woods. The increasing complexity and internationalisation of the market forced Dynamobel into introducing in the field of furniture in 1989. To achieve this they embarked on an ambitious investment project to acquire factory buildings and production means.Designed by Mario Ruiz, the one in Lodon has been the first showroom for the company. Covering 220 square meters over two floors, the monochromatic scheme provides the perfect back drop for the contemporary design of the Dynamobel furniture. A dramatic wall of black metal tiles contrasts well with the clean lines and simple white finishes of the desking and storage elements. With a spectacular light display in the front window, visitors are enticed into the showroom with changing mood lighting of red, green, blue and fuchsia. On show is the Dis chair, also designed by Mario Ruiz, the Tec and Neo desking by Lluis Peiro and several products from Movinord, the partitioning manufacturer within the Dynagroup. The space shows the company’s ability to provide solutions for both the container and the contents of the office, a new and innovative concept for the fifty year old company.Since the showroom was opened at the beginning of February, it has attracted many visitors from the architecture and design community and has generated interest amongst dealers of furniture and partitioning.This opening is another step forward in the Navarrese group’s expansion policy, which is dedicated to a workplace concept in which furniture is just one more part, integrated into a space in which aspects such as upholstery, divisions and lighting are especially important.


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