Forging ahead with its US sales growth, Andreu World opened another branch in Boston at the end of January, its fifth showroom in the market.
The new space is at 35 Channel Center, a more than 180-year-old building in the flourishing neighbourhood of Fort Point. A vivid example of historic Boston, the building has brick walls and original barn doors, coupled with 21st-century architectural design. It is owned by the Ben & Jane Thomson family, whose many achievements include the "Design Research” project that has been bringing design into US homes. Some of their original symbols, like the iconic neon sign, can be seen in the main lobby.
The spacious showroom has five unique areas exhibiting Andreu World armchair, sofa and table collections created by renowned international designers like Patricia Urquiola, Jasper Morrison, Lievore Altherr Molina and Piergiorgio Cazzaniga. On display are more than a hundred different chairs and benches which provide furnishing solutions for public and private spaces – offices, restaurants and households – as well as a selection of outdoor furniture.
The Boston showroom has been designed to communicate the values of innovation and technology, woodwork excellence and the company's fully environmentally-sustainable approach. The new premises join the company’s showrooms in Washington, Chicago, New York and San Francisco, and reinforce the brand’s presence and products in the USA, its main market, accounting for more than 55% of their world exports. Andreu World plans to open more new showrooms this year. Next up is Madrid on 15 March.