Showrooms

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GANCEDO: HIGH QUALITY FABRICS IN MADRID

After months spent on a redesign, Tapicerías Gancedo is reopening its emblematic showroom. Occupying over 800 sq m, it’s based in one of the more prestigious and central areas of Madrid. Those who head up Tapicerías Gancedo, the high-profile Spanish manufacturer of textiles for the home, have unveiled a new showroom whose style is now both more contemporary and spacious. The space is the headquarters for its office and of its flagship store. The revamp – undertaken by interior designer Nacho James – nevertheless respects the brand identity of this company which, founded in 1945, specialises in textiles and textile decoration. This showroom, which is designed to appeal to a broad spectrum of people with different tastes, has areas devoted to displaying the latest trends and most up-to-the-minute fabrics as well as areas showcasing more traditional, classical designs. Before entering the shop, visitors can admire the carefully considered styling of the shop windows which front the street where Jorge Juan Street and Velásquez Street intersect. The interior, which is flooded with daylight, is divided up into several areas in which different fabrics and products – textiles (velvets, damasks, linens, jacquards and printed fabrics), carpets, fitted carpets, blinds, lace curtains, wallpapers (including vinyl wallpapers) – each play a starring role. You are first greeted by the company’s latest upholstery fabric collections. A bit later you see some of the company’s most classic and successful designs. And there is an area devoted to fabrics destined for use in hotels or public areas, which are fireproof and resistant to wear and tear. Fifty per cent of Tapicerías Gancedo’s sales are currently made to private clients, and 50 per cent to public projects. Of special interest is the display area for blinds which boasts a huge range of products (around 110, all fabricated by Tapicerías Gancedo) as well as an area for passementerie (made by the brand Galón). Tapicerías Gancedo is a family-run, highly reputable business which has earnt itself the prestigious name it has today, thanks to the supremely good quality of its products, the originality of its ideas and its highly sophisticated customer service. Today, heading up the firm are the third generation of the Gancedo family: siblings Beatriz, José, Manuel, Natividad and Emmeline, who run the company in harmony with each other. The business itself has nine retail outlets in Spain, over 100 employees and, with a presence in 30 countries, is currently putting a huge amount of time and effort into expanding internationally.www.gancedo.com

GANDIA BLASCO OPENS IN MILAN

The Valencian company Gandia Blasco has opened a new shop in Italy. And the city it decided to open its new 250 sq m space, complete with showroom, offices and meeting rooms, is Milan – at 31 Via Tortona, to be precise. The company already had a presence in Italy, having opened a shop in Bologna in 2002. But the new Milan showroom marks an especially important development. The city in northern Italy is the world’s most prestigious showcase of design. It is the meeting place for the world’s most influential and established design brands. By opening in Milan, Gandía Blasco places itself at the heart of one of the world’s leading cities in the worlds of fashion and design. Milan is a fantastic base from which to pursue a strategy of international expansion. Gandía Blasco boasts a total of 18 showrooms in the world’s foremost cities, such as New York, Mexico City, Istanbul, Oporto, Lisbon, Belgium, Bologna, Madrid, Valencia and Barcelona. 

Gandía Blasco opens its first showroom in Asia

In late 2012, the prestigious, Spanish outdoor furniture company Gandía Blasco opened its first showroom in Asia – in Hong Kong, where the world’s leading luxury brands and companies are based, thanks to its population’s large incomes per capita and high concentration of millionaires in a very restricted area. What’s more, Hong Kong’s proximity to mainland China makes it a great entry point into China’s huge market, while many consumers from this part of the country come to the island to shop. It’s thanks to Gandía Blasco’s enthusiasm for this market – and to its distributor ZZue Creation – that the firm has opened its first shop in Asia. This showcases the modular Flat furniture collection designed by Mario Ruiz, which won a Red Dot Design Award in 2010, Bali parasol by Odosdesign, Big armchair by Stefan Díez, and brilliant Ensombra parasols, which, also designed by Odosdesign, scooped The Association of Industrial Design (ADI-FAD) Delta award in 2007. Elsewhere there’s the Tropez collection. Also designed by Díez, this is inspired by sports of the 30s and 40s and won a Wallpaper* Design Award this year. Overall, the shop has various collections, including some of its latest products, from sofas, pouffes, chairs and armchairs to tables and parasols in elegant colours, such as sand, bronze and white. In short, the shop reflects Gandía Blasco’s determination to break into the Asian market. The company has an established distribution network in 74 countries all over the world and over 15 stores in cities such as New York, Milan, Los Angeles, Istanbul and Barcelona, among others. In the coming year, the firm plans to open a monobrand store in Miami Design District.

Gandía Blasco puts down roots in SoHo

In 2005, Spanish outdoor furniture company Gandía Blasco opened its first showroom in New York in Manhattan’s Midtown East area, thereby demonstrating its firm commitment to expanding into the North American market. In 2011, having been in this part of the city for several years, the company decided to relocate its showroom to SoHo, one of the Big Apple’s most hip, culturally cutting-edge areas. Opened in August 2011, the new showroom is in Greene Street, and is surrounded by art galleries, fashion boutiques and upscale restaurants. The new, two-storey, 350sq m shop has been designed by Gandía Blasco under the direction of New York architect Matthew Kelly. Its considered layout showcases the brand’s latest collections to the best advantage. Opening a showroom in SoHo was an important step for the company. Its move to this new location has raised its profile in New York, and it’s now in an area where its customers are likely to be younger and more on Gandía Blasco’s wavelength. What’s more, SoHo is currently the area with the highest concentration of high-end design shops in the city – B&B Italia, Moroso, Kettal, Dedon and Apavisa also have showrooms there. You could even say that SoHo is the main centre for contemporary furniture in US.  Gandía Blasco boasts an established distribution network in 74 countries all over the world and has 15 showrooms in cities such as Milan, Los Angeles, Istanbul and Barcelona, to name a few. One of its projects for the forthcoming year is the opening of a mono-brand store in Miami’s Design District, set to open early next year.

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