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Kettal hits Milan

Kettal, one of Europe’s main specialists in outdoor furniture, hits Milan – specifically, its swanky, picturesque area, Brera – with a new, permanent display targeted at design professionals. The space aims to provide assistance to clients, architects and interior designers so that, in the company’s own words, ‘they can choose and touch the materials and plan how to use them’. The new Kettal showroom in Milan houses the firm’s latest designs. Notable among these are its room divider, designed in-house, and made of Canadian cedar wood and aluminium, which this year won a Wallpaper* ‘Best room divider’ award in its Best Domestic Designs category. Another eye-catching collection is the Kettal Vieques line dreamt up by the highly esteemed designer Patricia Urquiola. These fuse an aluminium frame with a ground-breaking 3D fabric called Nido d’Ape. Urquiola’s aim, she says, was to ‘make the chair’s sides out of aluminium while create, for the seat and backrest, an effect that recalls tautly stretched netting, a soft, pleasing, 3D mesh, which we’ve developed after two years of research’. Other products which can be admired in the Milan shop include Rodolfo Dordoni’s latest designs for the company, called Kettal Bitta, Hella Jongerius’s design Kettal Bob and Emiliana Design Studio’s Zigzag collection. We urge you to check out the photos of the showroom in this video which gives you detailed information about it. Kettal, whose HQ is in central Barcelona, was founded by Manuel Alorda in 1964. It also manufactures the brand Hugonet, and has 12 shops dotted around the world. In addition to the newly opened showroom in Milan, Kettal has stores in Barcelona, Tarragona, Madrid, Marbella, Paris, Cannes, London, Antwerp, Munich, Miami and Guangzhou. It has carried out projects for the most upmarket hotel chains in the world, such as Hilton, the Ritz, Sol Meliá and Marriott, and has a sales network made up of representatives and distributors in Europe. It currently exports to over 60 countries.


The outdoor furniture group Kettal comes to Manhattan – all thanks to prestigious US company Richard Schultz Design. On April 22 this year, Richard Schultz Design, which is famous for its classical, timeless outdoor furniture collections, mounted a large display of Kettal collections in its flagship store in the D&D Building in New York. An impressive number of design world professionals, designers and members of the North American press attended the opening of the event, which had a Spanish flavour to it. The display includes Kettal’s 2010 Hugonet and Triconfort collections, created by such high-profile designers as Patricia Urquiola, Jorge Pensi, Marcel Wanders and Emiliana Design Studio as well as by the company’s in-house design team.The Kettal group has always been cutting-edge in its design of outdoor furniture in terms both of quality and design. Founded in 1964 by Manuel Alorda as a company which initially distributed aluminium camping and beach furniture, the group later began to manufacture its own designs. Today it is the umbrella group for the company’s four divisions: Kettal, Triconfort, Hugonet and Evolutif.The Barcelona-based group sells its products in over 60 countries and has showrooms in Shanghai, Guadalajara in Mexico, Cannes and Miami.The group’s range of products is hugely varied, and Kettal is seen as the group’s most modern brand. But many other qualities have contributed to ensuring that the group is internationally renowned, namely the good quality, good looks, comfort and hardwearing nature of its chairs, sun loungers, tables and stools.Kettal’s prestigious profile has been reinforced by its canny collaborations with some of the most influential designers on the current design scene. Chief among these are Jorge Pensi, who designed Kettal’s Madison collection in 2004, and, more recently, Patricia Urquiola, who is responsible for the group’s funky Maia line – lightweight, thoroughly contemporary pieces which fuse high-tech fibres with a generously broad aluminium frame.


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