Showrooms

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LA MEDITERRÁNEA TOUCHES DOWN IN NEW YORK

The colourful designs of La Mediterránea have put down roots in New York for good. To coincide with the New York Gift Fair, specifically its sideshow Tabletop the Valencian company, which prides itself on its exclusive use of 100 per cent recycled glass, has opened its first showroom in Midtown, Manhattan. The new shop, which measures around 80sq m, is located in Forty One Madison, a tall building which houses many showrooms selling tableware and gifts. La Mediterránea already has a high business profile in the US: its goods are sold at Bloomingdale’s, homeware and cookware shop Williams-Sonoma, The Art Institute of Chicago and New York’s art gallery MoMA. Its two latest collections can be admired at the New York showroom: Albaida – plates with a water-like, milky white look, with vibrant tones on their backs: orange, red, purple and green; and Linum, a tableware collection which mimics the texture of linen and comes in subtle, soft, elegant tones. Since it was founded in 1975, the design team behind La Mediterránea, which is headed up by Silvia García, has adhered to a philosophy centred on artesanally produced designs, and collaborated with such internationally renowned, high-profile designers as Héctor Serrano. La Mediterránea was bought in 2009 by venture capital company Valcapital in conjuction with the former director general of Lladró. The projected economic outlook for its financial performance in the next few years should see the brand turn over around 10million Euros in 2017.

La Nueva Ola

An exhibition in London showcasing the work of a group of young Spanish designers, curated by design journalist Henrietta Thompson, and called La Nueva Ola (the new wave), opened on December 8 last year. It coincided with an eponymous report on Spanish design in prestigious lifestyle glossy Wallpaper*. The exhibition took place at William Road Gallery, in central London. Seven design studios – Yonoh, MUT, Nadadora, GR Design, Gaspar González, Andreu Carulla and Apparatu – participated. The exhibition gathered together designs created by these studios, including pieces manufactured by companies Sancal, Fambuena, Marset and Concepta. Among these were Concepta’s Surprise! collection, Apparatu’s Pleat Box pendant lights for Marset and Nadadora’s funky Tab stools for Sancal. The design press and main players of the UK design scene attended the show’s glamorous, buzzy private view. The Spanish designers therefore had the opportunity to be interviewed by members of the British press. The event garnered a lot of interest in the media.

LIZZO OPENS CHELSEA HARBOUR DESIGN CENTRE SHOWROOM

Spanish fabric house Lizzo has oponed its first London showroom. The company has taken a large outlet in the pretigious Chelsea Harbour Design Centre, which is home to world-class brands across textiles, furniture and lightning. Chelsea Harbour is the only high-end design centre in the UK. It is also an important destination for interior designers and specifiers from throughout Europe, because it has such a wealth of product that can be quickly and easily sourced here for those with trade accounts. Being present in the design centre means the two brands in the company,Lizzo and Pepe Peñalver will become more widely known to an international audience, and should further increase awareness of Spain as leading textile nation. Lizzo prides itself on being forward-looking and action-orientated. And this has certainly been a busy year so far, not only with the opening of the design centre showroom, but with the launch of a new collection of upholstered furniture, and the opening of a showroom in Shanghai. The company says China is another key export market and being in Shanghai means it can meet the large and growing demand from the Chinese middle classes for high-end European design. Features: 2011 Home textil news 

LLADRÓ TOKYO

On 1st November 2002, the Spanish firm Lladró opened its first exclusive store in Tokyo, on Ginza Street, one of the most commercial and prestigious streets in the Japanese capital, where a large number of the most luxury international brands are present, such as Chanel, Prada, Loewe… Lladró was founded in 1953 and has its headquarters in Almàssera (Valencia). This manufacturer of exclusive decorative porcelain pieces is one of Spain’s most internationally prestigious brands. Through its particular manufacturing process Lladró obtains outstanding pieces characterised by their crystalline finish and pastel tones. Lladró Boutique Ginza store occupies 380m2, distributed on five floors. Each floor is devoted to different collections, from the most traditional to the most innovative. The third floor of Lladró’s Tokyo showroom is reserved for Lladró Privilege members. This is an innovative customer loyalty scheme created by the company in 2001. It incorporates a new service concept providing Lladró porcelain enthusiasts with even more attentive and special customer service. Lladró has recently collaborated with internationally renowned young artists such as Jaime Hayón or Bodo Sperlein, launching completely new collections that have managed to woo a younger Japanese clientele. Highlights amongst these new proposals include the Re-Cyclos collection, made up of new and evocative works based on Lladró’s classic figures. Important designers have worked on this collection, such as the CuldeSac team, with original crowns and geodes based on Christmas decorations. Bodo Sperlein has also designed jewellery and decorative accessories, which he has christened Lladró Re-Cyclos Magical, along with the Ascot series, a collection of fun table objects based on the legs and heads of Lladró’s traditional horses. Jaime Hayón, the brand’s current creative director, he launched the Redeco collection, through which Lladró’s pieces acquire a new dimension, full of sophistication and exuding new sensations. The Lladró brand has been present in the Japanese market since the 1970s. In the 1980s it set up a joint venture with the Japanese company Mitsui & Co. Ltd., forming Bussan Lladró Co., Ltd., while the 1990s saw the creation of Lladró Japan Co., Ltd. Lladró Boutique Ginza store was renovated in April 2007 and continues to transmit Lladró’s concept and philosophy as its flagship in Japan. Thanks to the brand's success in the Japanese market, figures are now designed fully in keeping with the traditional Japanese style. Lladró is also present in the world’s most important cities. There are now Lladró boutiques in more than 17 countries, always located in the most exclusive commercial zones. Lladró’s approach to boutiques is to create modern spaces within which the decoration and lighting seduce the visitor, displaying a carefully chosen selection of pieces that gain visibility and prominence.  

Lladró opens new shop in New York

Lladró, the leading, Spanish firm specialising in porcelain homeware, has just opened a new shop in New York. It’s located on 500 Madison Avenue, bang in the middle of Manhattan. The new showroom is the ideal environment to display the company’s most innovative collections alongside its more classic pieces. Its original and decorative aesthetic allows for a huge variety of products, from figurative ornaments to more functional objects, including the company’s recent investment in a lighting line. The shop’s design concept reflects the creative, restlessly inventive spirit of the Lladró family ¬ the driving force behind the company’s evolution. The showroom’s interiors – with their distinctive style in which white and curvaceous forms predominate – were co-created by Lladró and high-profile Spanish designer Jaime Hayón. Hayón has been collaborating with the brand since 2006 and is the artistic adviser of its line, Lladró Atelier. This collaboration has spawned various collections, including The Fantasy, The Parrot Party, Metropolis and, more recently, successful line The Guest.  Lladró has had a presence in New York since 1986, with a flagship shop in an iconic building on 57th Street. The firm’s decision to move to a new location reflects its desire to be situated in the heart of the city’s luxury shopping district, where it benefits from greater visibility, and is surrounded by brands which, like Lladró, set trends in art, fashion and design. The new shop on Madison Avenue forms part of a strategy of expansion of Lladró’s network of boutiques located in the most high-profile business hubs in capital cities all over the world. By the close of 2012, the brand had opened 10, new shops, including in Dubai, Istanbul and Burma. Founded in 1953, Lladró is a leading company in the design and manufacture of artistic porcelain pieces. It distributes its designs to over 120 countries all over the world; its principal export markets are the US, Japan, China and India. The company, which celebrates its 60th anniversary this year, continues to hand-make its pieces in a factory in Valencia, in an unmistakable style marked by an artistic perfection that distinguishes them and makes them unique.

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