The Spanish contemporary furniture firm, Viccarbe, expands its commercial presence in the Land of the Rising Sun with the opening of a new showroom in the city of Tokyo. The company initially entered this market in 2013 with the debut of the first Viccarbe Studio in Osaka and with this latest opening, Viccarbe establishes its commitment to the Japanese market.This new showroom was opened in collaboration with E-INTERIORS INC., its main distributor in Japan, and is located in Aoyama, one of the most exclusive neighbourhoods in the Japanese capital. With this new studio, Viccarbe consolidates its brand among the Japanese public, bring its Mediterranean Loungexperience to one of the world’s design hubs. This space was also created to allow Japanese architects and interior designers to collaborate and exchange ideas on an ongoing basis. To that end, the firm’s most significant pieces are displayed.In recent years, Viccarbe has been selected to furnish major projects in the Japanese capital, including the offices of Apple and Coca Cola, and the Tokyo University of Science. In addition, several Japanese designers have collaborated in designing its collections, such as Naoto Fukasawa, who created the Common modular seating system, its benches and side tables; Tomoya Tabuchi, who designed the Nagi armchair; and Kensaku Oshiri, who created the Brix armchair.Viccarbe’s functional collections of furniture and accessories reflect a contemporary lifestyle, with a wide range of products for the home, office, hotels, restaurants, airports, schools, universities, and libraries, designed by the most reputable international designers, including Patricia Urquiola, Jaime Hayon, Piero Lissoni, Jean-Marie Massaud, Lievore Altherr & Molina, Naoto Fukasawa, Arik Levy, and John Pawson, among others. Its furnishings can be found in the offices of internationally renowned brands like Microsoft, Coca Cola, LinkedIn, and Adobe, and are exported to more than 70 countries.
Last year, Vondom opened its first flagship store in the US, choosing to occupy premises in the iconic Decoration & Design Building at 979 3rd Avenue, Manhattan. This 18-storey edifice, devoted to showcasing design and interior decoration, houses around 120 of the world’s most reputable furniture and lighting manufacturers. This 300-sq m showroom displays a wide-ranging selection of Vondom’s latest, cutting-edge furniture, lighting and rug collections. The main hues in this space are on-trend, natural tones, such as taupe, ecru and khaki, all of which bring a touch of refinement to the interior, along with the brand’s signature colour, white. Here, the organic and geometric forms of its furniture collections, dreamt up by the internationally renowned designers with whom the firm collaborates — among them, Karim Rashid, Ross Lovegrove, Ramón Esteve and Javier Mariscal — create a luminous, sophisticated, highly dynamic atmosphere.Thanks to opening this shop — in tandem with its creation in 2013, also in New York, of its subsidiary, Vondom LLC — the company has raised its profile in the North American market, especially among product specifiers, chief among them interior designers and architects.
The highly respected Spanish indoor and outdoor furniture firm Vondom continues to expand in the US. This time, it has reaffirmed its commitment to expand Stateside with the opening this year of its first standalone store in Los Angeles.The new showroom, which measures over 300sq m, is in the Pacific Design Center, a building on Melrose Avenue in the trendy neighbourhood of West Hollywood. Now design lovers in California — the state with the highest population in the US, birthplace of the cinema and home to Silicon Valley — can become truly familiar with the Spanish brand’s exclusive, cutting-edge products.Vondom’s plans for expansion in North America have accelerated since 2014 with its creation of a subsidiary in New York and the opening of its first showroom in the US in Manhattan’s iconic Decoration & Design Building. The fact that the company already has an office, shop, logistics warehouse and staff in the US is an important indication of its commitment to consolidating its presence in this market.
Combined with the opening of its subsidiary in China, it reinforces Vondom’s expansion in China.In September, Valencia-based outdoor furniture company Vondom opened its first standalone shop — whose interior has been designed in a style that reflects its brand’s image by Spanish studio A-cero — in Shanghai. A-cero has created an open space furnished with pieces picked from Vondom’s collections. Its lighting includes the wireless DMX lighting system, whose cutting-edge technology creates different moods by changing colours and intensity at the touch of a smartphone or tablet. In the middle of the showroom, a 65-inch TV projects 3D videos of the company’s different collections, giving visitors an opportunity to appreciate their forms and tactile qualities. The 200m-sq store has a large shop window which showcases its latest collections, meeting rooms, offices, a storage area and a reception to provide a better customer service. This is Vondom’s first showroom in China, where it has also created its first subsidiary. And this October several Vondom franchises are opening in other cities — Shenyang, Lecong and Nanjing — while there are plans to open more in other Chinese cities. This spectacular invasion of China forms part of Vondom’s grand plan to expand into Asia, following the opening of its shop in Seoul, South Korea, where has a showroom of its distributor.
Since it was founded in Valencia in 2006, outdoor furniture company Vondom has grown steadily and scored success after success. Zeroing in on good design and the manufacture of cutting-edge outdoor furniture, its products are ergonomic and sustainable, its materials very hard-wearing. What’s more, the company has collaborated with high-profile designers – both from Spain and from around the world – of the stature of Karim Rashid, Javier Mariscal and Ramón Esteve. Firmly committed to innovation whenever it develops new collections, Vondom has succeeded in recent years in expanding internationally into every corner of the globe. In recent months, it has concentrated specifically on the Chinese market, opening showrooms in such cities as Xi’an, Yantai, Wuxi, Suzhou and Wuhan .Another showroom has been opened in Taiwan, last March. This 220 sq m shop is located in Taipei’s New World Design Center, where all of Vondom’s latest collections are on display. The latest showroom Vondom has opened in China – last May – is in the city of Shenzhen.
Spanish outdoor furniture brand Vondom is stepping up its presence in the USA. In December 2016, it opened its third American store, following on from New York and Los Angeles. With more than 600 square metres, the new flagship is in the edgy Wynwood neighbourhood, Miami’s street-art mecca. The interiors have been designed by Spain’s Ramón Esteve. Defined by curved lines and an industrial style, the design language uses rounded corners to create continuity between the façade and the showroom inside. Circular geometries invade the space vertically and horizontally.Large cylindrical decks showcase iconic Vondom pieces. The Surf sun chaise and Vela, Bum Bum and Flat collections generate a colour-structured landscape of monochromatic islands, arranged on designer rugs created by brand designers. Round mirrors hang above the decks, reflecting these brightly-coloured items against the deep, black ceiling. Circular shelf units of differing diameters provide spatial definition and showcase the new Vondom chairs, hydraulic stools and planters, set against a mirror backdrop. A central cylinder houses the toilets, kitchen and conference room, connected to the space around it and acting as a graphic support for the brand. Customer service desks are clearly identified by backlit images of Vondom furniture collections.Outside, the strikingly colourful façade is the work of Okuda San Miguel, winner of the Miami Wall Art Project. Featuring two flamencos – one of the city’s typical icons – the effect is bold and innovative, yet elegant at the same time. Smart and sophisticated, the new showroom is set to become an obligatory hangout for lovers of Florida’s state-of-the-art design.
Spanish outdoor furniture and rug company Vondom opened its first flagship store in the South Korean capital of Seoul in January. The desire to enter this market lay behind the decision to open a new shop there. The store occupies over 140 sq m of retail space in the city centre, and is surrounded by cafés, libraries and shopping centres. The way both the furniture and different decorative lighting effects are displayed throughout give the space a touch of originality and sophistication. Various inviting, cosy zones in the shop entice customers to enjoy this Spanish firm’s designs over a delicious, frothy cup of coffee. Vondom plans to open new showrooms in different continents. It will begin by opening its next new shop in New York in May to coincide with the city’s design fair, ICFF. The shop is part of Vondom’s strategy of international expansion. Indeed, the firm is currently negotating setting up a subsidiary in China, where it has already established a strong presence with two warehouses and a franchise which Vondom considers key to its entry into the Asian market. What’s more, this year Vondom plans to open several showrooms in China — in Shanghai, Guangzhou, Nanjing, Shenyang, Qingdao, Hangzhou, Ningbo, Suzhou and Xiamen. Moreover, Vondom also has its own space within the showroom of its distributor in Taiwan. Vondom grew by 15 per cent in 2013, thanks to an increase in its exports which constitute over 70 per cent of the company’s turnover.