Actiu, the Spanish manufacturer of furniture for workspaces and public areas, opened a new showroom in Sydney, Australia, last March.
By opening this showroom, Actiu has shown a major commitment to expanding into Asia. As Vicente Berbegal, its founder and president explains, ‘When we decided a few years ago against manufacturing in China, but in our own country instead, we also made it clear we wanted to sell our products in that Far Eastern region.’
Located in Pyrmont, Sydney, the new, 290sq m showroom means that Actiu has made a major inroad into a country with huge economic potential. The move also consolidates the company’s business expansion strategy into the rest of the Asia-Pacific region.
What’s more, Actiu’s new shop offers its clients a space where its products can be displayed, and serves as a link with European countries keen to forge new business relationships in the Asian-Pacific region. Actiu therefore creates a new networking venue that acts as a valuable meeting point for other firms, which can hold their own promotional events and business meetings here.
Actiu’s Sydney showroom is one of over 10 shops it has dotted all over the world, including one it opened in London in July, 2010.
Actiu’s many achievements – from its commitment to protecting the environment, via its integration of sustainable manufacturing policies and initiatives to receiving the LEED® Gold certificate (a rating system for green buildings) and winning various international awards, such as a Red Dot prize last year in the best product design category for its TNK A500 office chair designed by Alegre Industrial – have meant the Australian market has enthusiastically embraced the company’s products. The most notable ones in the new showroom are its Mobility desks, Informa customer service counter, Audit seating and Mit and Uka chairs for use in training rooms.