Spanish company Actiu, which specialises in furniture for the office and public spaces, opened its first showroom in France in June. It’s located on the rue Denis Poisson, Paris, very near the Arc de Triomphe – an area that’s one of the city’s main business hubs. The space measures 140 m sq and has been designed according to the principles of good design, innovation and sustainability which underpin the company’s philosophy.
By opening a showroom in Paris, Actiu is consolidating its commercial presence in France, where it has been doing business for over 25 years. The new showroom will give the company’s work team a space to display designs for the benefit of clients and collaborators, as well as provide all interested parties with a meeting place for seminars or workshops about architecture, design, innovation and sustainability. The new shop firms up Actiu’s strategy in France in terms of establishing associations with business partners in the area as well as a base from which to distribute its products around the whole country.
Designed to display Actiu’s office and contract furniture, the showroom has been divided into multifunctional areas which showcase different products in a commercially savvy way. Its minimalist design and neutral colour scheme allow each product to be clearly showcased. A two-tier display unit shows all the company’s chairs in a cohesive way.
The showroom is a new addition to the company’s impressive network of over 10 showrooms spread around the world. These include ones in London and Sydney, which opened in July 2012 and last March respectively.