The office furniture company chooses Miami to start its American rollout
Office furniture company Actiu, a leader in Europe and the Spanish market, has just opened its first brand store in the Americas. Located in Miami, the aim is to boost its US position and serve as a marketing instrument for the whole of Latin America.
The new 400-square-metre premises are a stone’s throw from Miami International Airport, to allow quick, efficient service for any customer travelling from other parts of the continent. The building has the “LEED Gold” certification for its responsible use of energy and natural resources, and makes careful use of natural light and green areas. The facility will exhibit all the solutions Actiu has to offer for the workplace and contract spaces.
The inauguration of the new showroom was attended by Actiu president and founder, Vicent Berbegal, who recently became European Entrepreneur of the Year 2017 at the European Business Awards. He was accompanied by his son, Vicente Berbegal. American retailers and opinion leaders were invited to the launch party to become acquainted with the new space, where they were able to sample a wide selection of Spanish delicacies.
In his address, Vicent Berbegal stated that the company’s initial aim was “to tackle space design projects that provide solutions for the needs of each company. The idea is for this showroom to generate trust with companies, architects, interior designers and opinion leaders looking for tailor-made solutions.”
Miami is Actiu’s first strategic stop in the USA where it will seek to promote office furniture of higher quality and European design, an aspect highlighted by company CEO Joaquín Berbegal: “This step undoubtedly represents a firm commitment to the US market, which is highly competitive and difficult, but offers great opportunities for European design and know-how”.
The space will also serve as a point of connection and communication for all distributors in Latin America, an issue referred to by showroom manager Julián Duque, “We want to encourage our distributors in Latin America to come to this space, meet up with architects looking to invest or do business all over the continent who can clinch deals for Colombia, the Dominican Republic or any other market in the Americas.”
Actiu also has its own showrooms in other cities such as London, Paris, Sidney, Barcelona and Madrid and is present in more than 90 countries worldwide. Product quality, design and innovation are the factors in its success.