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FAMA further expands its retail presence in China with a new store in Beijing

 It’s been 10 years since the global furniture and sofa brand FAMA made its first foray into the Chinese market. Today, it operates eight showrooms across the country under the FamaLiving brand, with the most recent one, which has become the flagship store, opening last year in Beijing.The newest showroom was developed in close collaboration with the company’s new market distributor “Blue Morning”, which has managed to differentiate FAMA from its other brands and completely transform one of the Beijing FamaLiving showrooms into a concept store dedicated exclusively to FAMA products. The new 600-square-metre flagship store showcases the company’s latest sofas, armchairs, occasional furniture and loveseats, placing special emphasis on customer experience and engagement.Design features include elements and materials that accentuate the contemporary mood of the space. Hence, concrete was used in walls and floors, pillars are lined with a combination of seven different noble woods and river stones and cactus planters function as space dividers. Ceiling lamps that give off a warm glow and ambient music contribute to creating a welcoming atmosphere that conveys the dynamism, energy and creativity associated with the brand. The new concept store will be used as a blueprint for rolling out the concept to the other FamaLiving stores, which will be redesigned to reflect the new image. The company is planning to open three new stores in Shanghai, Nantong and Xi’an in 2019.Founded in Spain in 1970, FAMA has become one of the most technologically advanced sofa manufacturers in Europe. The entire production process is carried out in an area of over 60,000 m2, in which technology, design and craftsmanship work in perfect concert. 

Fama opens its own shop in Mexico City

The uhpholstered furniture company Fama continues apace with its international expansion – last November, it opened a new showroom in Mexico City. The company – and its Famaliving shop concept –are already committed to expanding into the US, and now Fama has decided to open a showroom in Mexico City, hot on the heels of opening one in San Diego, California, in May 2012. Fama also opened stores in the US – in New York and New Jersey – in 2011. Famaliving in Mexico City is a highly dynamic showroom – filled with a variety of  high-quality sofas made entirely in Spain – where clients can have a coffee while sitting comfortably, or indulge in a delicious tasting of gourmet food in luxurious, well-designed surroundings. Fama has 14 Famaliving shops dotted around the US, Spain, Italy, the Ukraine, Malta and now Mexico, where its high-quality, well-designed sofas and armchairs can be enjoyed to the full. Fama’s commitment to expanding abroad means it now has a presence in over 60 countries all over the world, with its main markets being in the UK, France and Japan. Based in Yecla, in Murcia, eastern Spain, Fama was founded in 1971. Its manufacturing plant, which occupies over 14,000 sq m, fabricates sofas, armchairs and beds. Here the production of all its collections – which fuse good design, technology, hand-crafting and its craftspeople’s expert skills – takes place. Fama’s commitment to international expansion is reflected in the fact that 75 per cent of its goods are exported.

Forma 5 Opens a New Showroom in London

 Forma 5 opened its new showroom in the UK capital in May this year. The store is located in the heart of Clerkenwell, a London neighborhood known for its industrial style and for hosting a large number of interior design firms.After spending time in Old Street, where it first opened in 2009, the company has embarked on a new phase, culminating in the move to Brewhouse Yard, a district where neighbors include furniture and office equipment manufacturers such as Sedus, Interstuhl, Davinson Highley, BDP and Wagstaff.Forma 5's new showroom is a bright, airy space covering approximately 160 m2. Located on the fourth floor of the Poppy Building, it is a glass-enclosed space that blends an extensive portfolio of products from both Forma 5 and Pattio, the group's new brand specializing in soft seating and contract furniture, with the London landscape. Each corner of the showroom is unique, with work, meeting and relaxation areas that are representative of the company's most popular designs.Forma 5, headquartered in the Seville town of Dos Hermanas, has three other stores around the world: In Paris, opened in 2018 and just a ten-minute walk from the Eiffel Tower, Madrid opened in 2019, and Dubai, in the heart of the capital of the Arab Emirate, which opened at the beginning of 2020.

Forma 5 Unveils its Showroom in Dubai

Forma 5, one of the leading manufacturers and exporters of office and seating furniture in Spain, shows us its new international showroom opened in Dubai, in early 2020. This new international showroom of the Spanish firm is located in the heart of the capital of the Arab Emirate of Dubai and serves to strengthen the company's presence in that part of the world.The 250 square meter space is designed to be a new meeting point for office professionals in the United Arab Emirates. It showcases the latest product innovations launched by the company, including the wide range of products for Home Office, all with a new trend in finishes using warm, inspiring and homely colors that invite us to feel at home.Forma 5, headquartered in the Seville town of Dos Hermanas, has three other stores around the world: Paris opened in 2018, just a ten-minute walk from the Eiffel Tower, London, opened in 2009 and Madrid opened in 2019.Forma 5, since its creation more than 35 years ago, has been committed to innovative office solutions and increasingly efficient and ergonomic products to optimize office work resources. Added to this is the use of high quality raw materials and contemporary design with the participation of well-known Spanish designers such as Josep Lluscà, Gabriel Teixidó, Mario Ruiz, Francesc Rifé, Lievore Altherr Molina and Jorge Herrera, among others. 

FORMA 5 HITS LONDON

Forma 5 has set its sights on conquering the British market, and more specifically of showcasing its products in London. Originally, this challenge was based on a desire to show its complete, professional range in a tough, competitive market. The company resolved to open its own London headquarters, serving both as a showroom to display its products and communicate the professionalism and brand image of Forma 5. The challenge was met in February 2009, when the firm opened its showroom in Clerkenwell, a London area filled with shops specialising in office furniture. Since then, the showroom has racked up a multitude of projects in collaboration with prestigious, renowned British companies. It has also become a well-known brand popular with people working in the interior design industry. Along with the companies Actiu and Dynamobel, Forma 5 is now one of three Spanish firms which has opened its own showroom in recent years. Clerkenwell is very much London’s nerve centre of architecture and design – indeed, Clerkenwell Design Week, an event celebrating both disciplines, was held there from May 24 to 26. Forma 5 is a large holding company specialising in furniture for offices and public spaces. It offers a complete service of supplying furniture with added value founded on good design and innovative technology. It has a presence in over 30 countries. Its offices in southern Spain measure over 60,000 sq m of useable space and boast a team of over 400 employees.

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