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PIKOLIN OPENS ITS FIRST SHOP IN CHINA

The commercial centre operated by JSWB (JiSheng Wellborn) – a leading company in the distribution of upscale furniture in China – was chosen by Pikolin, a firm based in Aragon, as the perfect place to open its first shop in China. The 200 m sq Pikolin shop in this prestigious shopping centre is on a floor devoted to leisure-related products. Other major firms from around the world selling deluxe furniture and design also have stores in the shopping centre. Like Pikolin, they have decided to put down roots in the Asian country, attracted by its new, emerging elite consumer base hungering for foreign goods. This new venture has seen Pikolin form a fruitful relationship with the local business Luolai which has over 2,000 shops up and down China. Luolai, a very respected brand for bedlinen and other types of linen for the home, is in the Asia-Pacific region. During the opening ceremony which took place on April 30, Borja Solans, grandson of Pikolin’s founder and son of the current company president, stated that the special affinity between the goods which Luolai makes and distributes and those of Pikolin make the former the ‘ideal’ partner for the Spanish company as it makes its first foray into this new complex and competitive foreign market. All the products Pikolin sells in China are made in their entirety in its workshops in Zaragoza, where the company has the biggest mattress factory in Europe, which has over 1,000 employees. Pikolin’s slogan in its European markets is ‘Despierta tu salud’ (literally, ‘Wake up your health’), meaning that the company enhances people’s wellbeing and quality of life, as implied by the fact that one sleeps well on a good mattress – and this also makes the Spanish brand appeal to the Chinese market where it’s making its debut. ‘The Chinese consumer who seeks out high-quality European goods expects a European standard that’s markedly different from locally made, generally very hard mattresses,’ says Julio Ceballos, Pikolin’s representative in China. Pikolin, which celebrated its 60th anniversary in business in 2008, is a leading bedding company in Spain, where it has over 200 shops trading under the name Bed’s. It also has factories and retail outlets in Portugal and France. However, its showroom in Shanghai is the first store the group has in the Asia-Pacific region. The firm has ambitions to open at least one other shop in China this year. This would also be located in a commercial centre of the same calibre as the one in Shanghai. Yet Pikolin takes a prudent line when talking about the group’s long-term strategy of expansion in China. ‘This is a market with massive potential but it’s also very complex. First of all we’re going to see how the first shop goes, then we’ll decide what further steps to take,’ says Borja Solans.

POINT and NATURTEX land in New York

 POINT and NATURTEX inaugurated a showroom in the Big Apple in May - a space they share with two other Spanish companies and an Italian one. In addition to POINT’s outdoor designer furniture, and the innovative fabrics and rugs by the firm NATUREX, items of furniture from the Jover+Valls interior design atelier, laminar glass by Secrisa, and lamps by the Italian company Kundalini are also showcased.This new showroom – just a stone’s throw away from the Empire State Building – is in NoMad (North of Madison Square Park), a Manhattan neighbourhood that is a hotbed of interior design studios and architecture practices. This refined, welcoming, warm, light-filled space was created by IRPContract, while the interior design was carried out by the Karen Asprea Studio. The latest collections by Spanish firms POINT, NATURTEX, Jover+Valls, and Secrisa can be seen and experienced here.Reflecting the essence of the Mediterranean, POINT has been making outdoor designer furniture for almost 100 years, and exports to over 70 countries. Combining artisanal tradition and innovative ways of using materials and natural fibres, NATURTEX has been designing and producing fabrics and rugs since 1993. Bringing together technical innovation and contemporary design, the Jover+Valls home décor atelier creates unique, customised furniture, while the firm Secrisa specialises in exclusive laminar glass for the worlds of architecture and interior design. 

Porcelanosa opens its flagship store in New York

Last September the Porcelanosa group opened its flagship store in Manhattan’s buzzy and bustling Flatiron district, at the intersection of Fifth Avenue and Broadway, with all the glamour and high style that the Spanish Brand is famous for.  The new store is situated in the iconic, neoclassical 1919 Commodore Criterion building. More than 700 guests attended the opening party, among them many members of key US architecture and interior design practices, as well as well-known faces from the worlds of culture, cinema and international society.  The interior of Porcelanosa’s six-storey, 2,000-sq m shop has been redesigned by Foster + Partners, the practice of Norman Foster, winner of the Pritzker Architecture Prize in 1999 and Prince of Asturias Award in the Arts Category in 2009. Foster + Partners has restored the original facade and created an innovative, versatile interior, now recognised internationally as a high-profile project. The building’s lower floors are used to display the products of Porcelanosa’s eight brands, from ceramic floor and wall coverings to kitchen and bathroom fittings and building materials. On the top floor are offices, meetings rooms and plenty of space for holding lectures, seminars and exhibitions.  The Porcelanosa group is a leading, globally renowned company in the ceramics sector, which began its expansion into the US market 30 years ago. The new Manhattan shop aspires to be an iconic, corporate urban landmark in the Big Apple, where Porcelanosa already has two shops. The brand has around 500 shops all over the world, 25 of which are in the US, along with over 500 authorised distributors.

PORCELANOSA IN MIAMI

Porcelanosa is one of the most reputable tile, kitchen, and bath products manufacturers in the world. This company, which has over 400 showrooms in over 80 countries, has been established in Miami for almost 20 years. Miami is the ideal location for a Porcelanosa showroom, as this company specializes in contemporary, colorful products. For the showroom’s location, Porcelanosa chose the Doral area, which is known for its tile stores. The Porcelanosa building is backed with a 50,000 square feet warehouse ready to store over 7,000 pallets of material. The showroom is situated near from the airport and a big sign on the warehouse’s roof is visible for all the planes landing. The Miami showroom shows over 79 tile and bath settings in 9,000 square feet. Porcelanosa does not believe in showing tile on racks. Therefore, their most popular collections are featured in room mockups. Porcelanosa has over 5,000 references in stock at all times. Porcelanosa has other 13 showrooms in the US: Los Angeles, San Jose, New York, Paramus (NJ), Rockville (MD), and Boston are some of the cities where Porcelanosa has a warehouse showroom. Porcelanosa also has over 500 dealers across the country. 

PORCELANOSA IN CHICAGO

PORCELANOSA started operations in the United States more than 20 years ago and have rapidly grown to become the choice resource for discriminating homeowners, builders, architects and designers. With a global presence that extends to 80 different countries and more than 400 company owned showrooms around the world and in the US, Porcelanosa Group is one of the most reputable tile, kitchen, and bath products manufacturers in the world. Porcelanosa has other 17 showrooms in the US: Los Angeles, San Jose, New York, Paramus (NJ), Rockville (MD), and Boston are some of the cities where Porcelanosa has a warehouse showroom. Porcelanosa also has over 500 dealers across the country. Porcelanosa made its debut in Chicago Summer 2009 at LuxeHome. Open to the public and located on the first floor of the world-famous Merchandise Mart, LuxeHome is the world’s largest collection of luxury boutiques for home building and renovation and has become synonymous with the best of the best in luxury kitchen and bath products for the home. Porcelanosa took up 7800 square feet of space on the first floor in suite 149. LuxeHome, the country’s premier destination for the finest kitchen, bath and building products, is renowned for its wide selection of luxury tile products from world-class brands including Ann Sacks, Urban Archaeology, Paris Ceramics, Artistic Tile, among others. “ “Porcelanosa’s Lifestyle concept is a way of appreciating beauty and comfort through the creation of stylish living spaces,” said Jim Demestichas of Porcelanosa. “Our philosophy is based on creating advanced, beautiful, original, and functional products, such as ceramics, parquet, bathroom furnishings, kitchens, hydro massage, spas, bathroom fixtures, and quality accessories, all with innovation and respect for the environment.” Some of the latest offerings at this showroom is the Ston-ker collection which features colored porcelain tiles and Urbatek, a collection of unglazed colored through-body porcelain tiles. Urbatek tiles are durable, resistant to detergents, impact and are hypo-alergenic and bacteria free.

PORCELANOSA Group Strengthens its Presence in Japan with the Opening of a Technical Office in Tokyo

Last February PORCELANOSA Group, the Spanish multinational leader in the ceramic floor and wall tile sector and with a wide range of products that include everything from kitchen and bathroom equipment to technological materials and advanced construction solutions for contemporary architecture, opened its first showroom in Japan.This new technical office, located in the center of Tokyo, has been opened together with its partner in the Japanese market, the company Yoshimoto Trading Co, with the aim of consolidating its commercial presence in said market. The 394 sqft (120 m2) space will be used to show Japanese architects, designers, builders and interior designers, the wide range of products offered by the Porcelanosa group in an easy, direct and personal way. The showroom highlights the bathroom furniture created by the famous designer Zaha Hadid.PORCELANOSA Group has extensive commercial representation throughout the world through its own stores, associates and official distributors. The multinational company currently has more than 950 points of sale in five continents, of which 100 are own stores, allowing both private and professionals users to get to know the innovative solutions of the Group's different brands in a personalized way. Among the main cities where Porcelanosa has its own showrooms are Paris, Rome, Milan, London or Madrid in Europe; New York, Los Angeles, Washington, Chicago, Miami and Toronto in North America; Mexico City in Central America or Shanghai in Asia.  PORCELANOSA Group is made up of 8 companies: Porcelanosa, Venis, Gamadecor, Krion. L'Antic Colonial, Butech, Noken and Urbatek. Diversification in production has been a fundamental cornerstone for the growth of this business group, which began in 1973 exclusively with tile manufacturing. Today, these eight Group companies offer a wide range of products, from kitchen and bathroom equipment to technological materials and advanced construction solutions for contemporary architecture.

Porcelanosa Unveils Its New Showroom in the Center of Milan

The company’s fifth store in ItalyIn September 2021, Spanish ceramics multinational Porcelanosa opened a new showroom in the center of Milan to coincide with the 59th edition of the Salone del Mobile Milano 2021.This innovative space covering more than 600 meters is aimed at professional clients working in architecture, decoration and the world of Milanese design. The store has two floors where visitors can learn about the latest trends in ceramic floor and wall tiles, kitchens, bathrooms and constructive solutions from the Spanish brand, guided by technical experts with extensive product knowledge. Large format ceramic tiles, designer furniture, sustainable bathrooms and integrated kitchens are some of the main novelties that shape the environments they create. Among them Porcelanosa - Mediterranean Lifestyle and Design stands out as a place to relax and be inspired by Porcelanosa collections.This new store marks the continuation of the global expansion of the Spanish brand and strengthens its presence on the Italian market. Italy is one of the reference points for design and architecture in Europe, and Porcelanosa has had a presence there since 1982, opening its first store in Corsico more than 20 years ago, and now taking the definitive leap into the city center with this new flagship store. As well as these two showrooms in Italy, Porcelanosa also has its own stores in Rome, Treviso and Sassuolo.The Porcelanosa Group has a total of 1,099 showrooms worldwide, as well as official distributors and multi-brand stores that sell the ceramics multinational's products. Recently they also opened showrooms in London (Hanover Square), Mexico (Artz Pedregal) and in Nice and Quetigny in France. Furthermore, there are plans to open new stores in the near future in the USA (Vienna, Virginia), Mexico (San José del Cabo) and Spain (Valencia, Madrid and Barcelona).

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